How to Use Dispensary Marketing Technology Success...
How to Use Dispensary Marketing Technology Successfully Should Your Business Use Cannabis Software? As the cannabis industry has grown, so has a raft of software targeted towards cannabis businesses. If you operate a smaller dispensary,
Building Brand Equity for Your Cannabis Business
What is Brand Equity? As a business owner in the cannabis industry, you’ve probably heard these words bandied about many times before. But what exactly is brand equity? Forbes Magazine defines it as the attribute
2023 Cannabis Marketing Tips for 4/20
The biggest day of the year in the cannabis industry With 420 around the corner, cannabis dispensaries are gearing up for one of the busiest and most profitable days of the year. April 20th, commonly
Perfecting the Cannabis Customer Journey at Your D...
Customer Experience: The Key to Your Sales Think about the last time you went to a grocery market. Can you remember any details of the in-store experience? Was the store dim or well-lit? Were the
Dispensary Marketing Technology Expectations vs Re...
The cannabis industry is constantly evolving, and with that evolution comes the need for cannabis dispensaries to keep up with the latest developments. One way for cannabis retailers to do so is by leveraging dispensary
Yes, You Can Now Advertise Cannabis on Twitter
Twitter’s Policy Update on Cannabis Businesses Because of strict FTC rules, it’s been slim pickings for cannabis advertisers who want to reach new markets. Last year, Senator Ben Luján introduced the Secure and Fair Enforcement
Who is a Cannabis Dispensary’s Target Market...
As a cannabis dispensary owner, manager, or marketer; understanding and connecting with your target demographic is key to success. Knowing which consumers you should focus on to achieve the best results for your business can
Email Marketing For Cannabis and CBD Brands
Email Marketing Solutions Specific to the Cannabis Industry As the cannabis industry continues to mature, so does its customer base. An increasing number of older adults are using cannabis for medicinal and recreational purposes, making
Drive Dispensary Sales with MMS Texting
Leveraging MMS in Cannabis Marketing Campaigns The cannabis industry is expanding rapidly as more and more states legalize the use of marijuana. This has led to an exponential increase in the number of cannabis dispensaries,
5 Ways SMS Marketing Can Help Your Cannabis Dispen...
What are the Benefits of Dispensary SMS Marketing? Text message marketing is extremely powerful and has been rapidly growing in popularity in not only the cannabis industry but in other retail industries. Why? Well, that’s
