MORE ABOUT SPRINGBIG

YOUR GOALS ARE OUR PRIORITIES!

Springbig is no newcomer to loyalty marketing, our founders have over 20 years of experience in creating loyalty rewards programs for retail businesses. In fact, they were some of the original pioneers of retail loyalty marketing.

MEET SPRINGBIG

leadership

Shawn
Dym

President

Shawn Dym is President of Springbig, where he leads the company’s overall strategy and direction. He took on the role as Springbig began a new chapter as a privately held company, backed by Lightbank and Shalcor Management Inc. His focus is on positioning Springbig for its next stage of growth. Shawn works across every part of the business, from product and engineering to sales, client experience, and finance, keeping the leadership team aligned around a shared set of priorities. He is committed to building on Springbig’s foundation in loyalty and customer engagement while expanding its reach into new markets and verticals. Under his leadership, Springbig is focused on delivering measurable results for clients and building a company positioned for long-term success.

Shana
Zehr

Chief Operating Officer & CFO

Shana Zehr is Chief Operating Officer and Chief Financial Officer at Springbig, bringing more than 20 years of financial leadership to the company. One of the earliest members of the Springbig team, Shana built the company’s financial infrastructure from the ground up and has guided its accounting and finance operations through every stage of the company’s growth. In her dual role, she leads both the financial and operational functions of the business, overseeing financial planning, compliance, and the processes that keep the organization running efficiently. Her institutional knowledge and disciplined stewardship have been foundational to Springbig’s stability and scale, and she continues to shape how the company operates as it grows.

Natalie
Rodriguez

VP, Customer Experience

Natalie Rodriguez is VP of Customer Success at Springbig, where she leads the teams responsible for every stage of the client experience, from onboarding and training to ongoing support and long-term retention. She makes sure clients get real value from Springbig’s loyalty and marketing platform by helping them launch effective programs, adopt new features, and turn customer engagement into measurable growth. Natalie builds the processes and service standards that let her team deliver consistent, responsive support across a diverse client base. She also acts as a direct line between clients and the rest of the company, bringing their feedback to product and leadership so it shapes what Springbig builds next.

Eric
Brandon

VP, Enterprise Accounts

Eric Brandon is VP of Enterprise Accounts at Springbig, where he leads the company’s relationships with its largest and most strategic clients. Eric came up through Springbig’s customer success team, and that hands-on experience shapes how he works today: he knows the platform from the client’s side and understands what it takes to turn a software partnership into measurable results. He works closely with enterprise brands to align Springbig’s loyalty and marketing tools with their business goals, guiding them from onboarding through long-term growth. Eric is focused on building lasting partnerships and making sure Springbig’s largest clients get the attention, insight, and support they need to grow.

Michael
Haynes

VP, Business Intelligence

Michael Haynes is VP of Business Intelligence at Springbig, where he leads the data infrastructure and reporting that guide decisions across the company. He builds the systems that connect Springbig’s sales, customer, and financial data into a single, reliable picture, giving leadership clear visibility into revenue, retention, and growth. Michael previously led product development at Springbig, shaping the platform’s roadmap from concept through delivery. That background gives him a deep understanding of how customers experience the product and how the business runs behind it. Grounded in quality assurance and the full software development lifecycle, he brings the same rigor to data that he brought to building the product, turning complex information into insights that are accurate, actionable, and easy to use.