As the cannabis industry has grown, so has a raft of software targeted towards cannabis businesses. If you operate a smaller dispensary, or if you’re new to the industry, you might be asking yourself whether you should invest some precious cash into new software.
This guide will help you make a decision.
Successful cannabis retailers must wear many hats. They brainstorm ways to increase revenue, maintain loyalty rewards programs, and spread the word about their business. They have to do all of this while trying to keep their customers happy.
It’s no wonder that many cannabis business owners and industry leaders are looking to automate some of these processes. Maybe you’ve been scrambling around for separate software programs to analyze customer data, send text-based ads, and optimize your loyalty program.
But you don’t have to purchase separate software for each task. A good software platform can do all of this and more. It can even streamline your whole sales process so that you save time and increase efficiency.
When shopping around for the best dispensary software, make sure that your chosen platform includes the added functionality of integration with your consumer data.
Your goal is to harness the power of data analytics and POS integrations to drive business success for your cannabis dispensary. Here are some important features you should look for in a dispensary software platform.
You are probably convinced of the importance of maintaining accurate data and an organized contact list of customers. And by now, you realize the importance of integrating your point-of-sale software with your branded mobile app.
But maybe you’re still on the fence about operating a dispensary loyalty program.
Perhaps you’re concerned about your profit margin, and you worry about cutting into it with too many discounts. Or maybe you think that operating a loyalty program will be cumbersome, detracting from your retail experience. You might picture your dispensary employees struggling with new manual entry options.
Your loyalty rewards program need not cut into your sales. In fact, when administered effectively, it can even help you make more sales. A recent McKinsey report found that the top loyalty programs boosted revenue by 15% to 25%.
Program participants were incentivized to make larger or more frequent purchases. The report found that not only did loyalty programs generate new business, but appealed to new customers wanting to try out a new store or brand. The report also found that when businesses enabled a cash-plus-points option, loyalty program participation increased by 20% to 25%.
What does this mean for cannabis dispensaries? Using marketing software solutions that are integrated with your point-of-sale software can make the loyalty rewards process seamless and intuitive. Your system will keep track of all customer point balances and even send out automated reminders when it’s time to take advantage of a special promotion.
As the market leader in cannabis industry software technology, springbig includes all of the above capabilities: automation, seamless integration with your dispensary POS systems, loyalty and rewards programs, and customization.
Connect with us today, and let us optimize your retail operations with our advanced technology. Benefit from increased sales and an improved customer experience.