Cannabis Loyalty Programs: Reward Your Regulars

Why Customer Loyalty Programs Work As cannabis prohibition continues to come to an end, new markets for cannabis businesses open every day. Medical marijuana dispensaries are going recreational, multi-state operators continue to expand, new brands are launching, and more potential customers are emerging. In this crowded space, dispensaries need a strong marketing strategy for both

stand out on social media
How to Make Your Dispensary Stand Out on Social Media

Cannabis Social Media Marketing As we get further into the 2000s, we can take a look at the world around us and compare it to the recesses of our memory. Needless to say, there are some stark differences, but if you were to ask anyone about one thing that stands out about today’s world, their

marketing ideas
Cannabis Marketing Tips for 2021

It’s no secret, the world is changing. Whether that’s for better or worse remains to be seen, but what we do know is that with change comes adaptation – that is if you want to stay ahead instead of falling behind.   When a rapidly changing world meets a rapidly changing industry such as the

common mistakes
Best Alternatives to Billboards for California Cannabis Brands

The cannabis industry is an industry with a slew of legal complications that can put you and your business and a bind if you’re not careful, and recent events in CA are a testament to this. According to the Los Angeles Times, on November 20th, a judge in California ruled that the California Bureau of

brands
Cannabis Loyalty Programs Aren’t Just for Dispensaries. Brands C...

Who said that loyalty programs were only for dispensaries? Loyalty programs have been growing in popularity in the cannabis industry and have proven their ability to drive sales and increase the percentage of customers that are considered repeat customers. But how do they do this? What is it about loyalty rewards programs that makes them

billboard
Popular Advertising Strategies Fall Short in the Cannabis industry

The Cannabis Marketing Ecosystem is Unique As the cannabis industry has evolved with time, so have the laws and regulations that restrict it. These laws and regulations are anything but simple and easy to understand, as they differ from state to state and can even differ depending on what city you are in. This makes

boost sales
5 dispensary marketing ideas for Labor Day 2020

Labor Day weekend is here and while time and time again it has proved to be one of the most profitable days of the year for the cannabis industry, many cannabis dispensaries still fail to prepare and advertise for the festivities. In fact, the profits are so high during labor day that the three day

reward program
5 promotional ideas for your dispensary rewards program

How are you marketing to your customers? Are you utilizing social media marketing, content marketing, or digital ads in your marketing strategy? You should be – but everyone is using these tactics. To grab your customers’ attention you’ll need to do more than that. You’ll need to give them a reason to come in addition

Covid Dispensary Marketing
Dispensary Marketing Ideas During COVID-19

The New Cannabis Marketing Normal It’s no secret that the coronavirus pandemic has shaken the US and global economy. According to the Pew Research Center, unemployment rose higher in three months of COVID-19 than it did in two years after the 2008 recession with unemployment numbers rising from 6.2 million in February to 20.5 million

dispensary marketing plan
3 Step Dispensary Marketing Plan

Entering the cannabis industry can be an intimidating and scary venture. With uncertainty at every corner and with the laws and regulations governing the industry-changing constantly, opening up a dispensary requires a person with courage, optimism, and patience. Even the process of applying for a license can be complicated, but that doesn’t mean opening and

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