As cannabis prohibition continues to waiver, new markets for cannabis businesses open every day. Medical marijuana dispensaries go recreational, multi-state operators continue expanding, and more potential consumers emerge. In this crowded space, dispensaries require increased marketing efforts for acquisition and retention to face the persistent challenges of this industry. Without a doubt, the most popular
How Canadian Cannabis Retailers can Drive Customer Loyalty and Retention Before we dive in, let’s take a brief look at the current climate of the Canadian cannabis market. In the Canadian cannabis industry, as you probably already know, we are limited in the ways we advertise cannabis and design dispensary loyalty programs. It’s a difficult
How to Re-Engage Lost Dispensary Shoppers It feels like far too often, potential customers shopping at your dispensary ” whether in-person or online ” come close to making a purchase but seem to decide against it at the last moment. The customer’s reasons for not following through with the purchase are difficult to pin down.
Customer retention is extremely important, especially considering that as cannabis becomes more widely accepted and more dispensaries open their doors, there will be many more customers with a lot more choices. Making sure existing customers become loyal customers at your dispensary is a must. In fact, a 5% increase in customer retention rates can increase
Here at springbig, we love talking about dispensary loyalty program best practices and how they can help you greatly improve your customer retention rates and sales. But apart from increasing retention, your cannabis loyalty program can do much more for you such as generate leads, provide leverage against the competition, and provide valuable customer data.
Who said that loyalty programs were only for dispensaries? Loyalty programs have been growing in popularity in the cannabis industry and have proven their ability to drive sales and increase the percentage of customers that are considered repeat customers. But how do they do this? What is it about loyalty rewards programs that makes them
Trying to find something that will give your dispensary marketing strategy the advantage it needs to help you stand out amongst your competition and boost your ROI? Maybe instead of looking for more channels to bring customers into your store you should be looking for more ways to keep customers coming back. Just a simple
Retail businesses have taken a substantial hit during COVID-19 shutdowns, but cannabis retailers in several states have mostly bucked this national trend. This is especially the case in Oregon, where springbig found that dispensary partners have experienced a 40% increase in both total spend and visits and a staggering 86% increase in loyalty reward redemptions
Every industry comes with its unique challenges, but there are few modern industries that experience as many operational and regulatory obstacles as cannabis retail. In the process of finding new and compliant ways to attract and retain customers, legal retailers often end up clashing with numerous pain points that hinder their organic growth. In this
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