Who is a cannabis dispensary’s target market?

Who What Demographic Should Your Dispensary Target? The target market for your cannabis dispensary may not be who you think they are. Over the past few years, there has been a plethora of new cannabis customer personas that are emerging well beyond the everyday ‘stoner’. Legal cannabis has opened the door to explorers and entry-level

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The Ultimate Guide to Dispensary Text Marketing

Why use text message marketing for your dispensary? Cannabis companies, rest easy! Springbig is here to provide the ultimate guide to dispensary text message marketing and its benefits! If you’ve seen a competing company with an SMS platform then text message marketing is something you should be exploring right now. Not all software services are

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5 Effective Dispensary Text Message Marketing Campaigns

Research has shown that there are two motivating factors that drive repeat business in the United States: access to a dispensary loyalty program and a relationship with customers. Keep customers coming through your door with a killer dispensary rewards and loyalty program in place. Using marketing tools, you can create, schedule, automate, and send specific campaigns to

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Cannabis Loyalty Programs: Reward Your Regulars

As cannabis prohibition continues to waiver, new markets for cannabis businesses open every day. Medical marijuana dispensaries go recreational, multi-state operators continue expanding, and more potential consumers emerge. In this crowded space, dispensaries require increased marketing efforts for acquisition and retention to face the persistent challenges of this industry. Without a doubt, the most popular

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Top 10 Ideas for Your Dispensary Marketing Plan

How do you promote a cannabis business? The cannabis industry isn’t for the faint of heart. It comes with a multitude of challenges and complications that you’ll have to wade through before you reach success. First and foremost are the legal restrictions that come with the industry that you’ll be forced to deal with. From

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Innovative CBD marketing strategies for 2022

Before diving into CBD marketing, let’s explore a little bit about what CBD is and then how we can effectively set up targeted CBD marketing campaigns and ensure your marketing budget is getting the attention it deserves from CBD consumers. In this blog, we will also be covering how CBD is disrupting multi-billion dollar industries

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How to Win on ‘Dab Day’: A 7/10 Gameplan

How dispensaries can prepare for national dab day on 7/10 10 Tips for Maximizing your Dispensary’s Performance on 7/10. In this blog post you’ll learn the 10 best tips on how to maximize your upcoming ‘dab day’ as well as secure an accurate product catalog of concentrates and retain more customers for your marijuana dispensary, during

Creating a Cost-Effective Loyalty Program in Canada

How Canadian Cannabis Retailers can Drive Customer Loyalty and Retention Before we dive in, let’s take a brief look at the current climate of the Canadian cannabis market. In the Canadian cannabis industry, as you probably already know, we are limited in the ways we advertise cannabis and design dispensary loyalty programs. It’s a difficult

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Top 4 Tips for Creating a Cannabis Dispensary Loyalty Progra...

Four types of loyalty programs that work best in cannabis Loyalty programs are one of the best ways to keep customers coming back to your business. An effective dispensary loyalty program rewards customers for bringing their business to you and creates value for both your brand and your loyal customers. In this article we’ll go

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What Role Does a CRM Play in the Cannabis Industry

There are numerous marketing tools In the cannabis industry that brands and retailers alike need to take advantage of. One of the most important ones is a CRM system built specifically for cannabis businesses. Understanding What Makes a Cannabis CRM Before we dive into why a CRM system is so important for cannabis businesses, let’s

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