Cannabis Loyalty Programs: Reward Your Regulars
Why Customer Loyalty Programs Work As cannabis prohibition continues to come to an end, new markets for cannabis businesses open every day. Medical marijuana dispensaries are going recreational, multi-state operators continue to expand, new brands are launching, and more potential customers are emerging. In this crowded space, dispensaries need a strong marketing strategy for both
How to Make Your Dispensary Stand Out on Social Media
Cannabis Social Media Marketing As we get further into the 2000s, we can take a look at the world around us and compare it to the recesses of our memory. Needless to say, there are some stark differences, but if you were to ask anyone about one thing that stands out about today’s world, their
Biggest Challenges of the Cannabis Industry in 2021
With a new year comes new developments in the cannabis industry, which undoubtedly means new problems to solve and old ones we still have to deal with. But what are the main challenges we should be looking out for in 2021? In 2020, we saw the cannabis industry change rapidly with the onset of COVID-19.
Springbig’s Guide to Cannabis Marketing
How do you advertise a cannabis business? The cannabis industry isn’t for the faint of heart. It comes with a multitude of challenges and complications that you’ll have to wade through before you reach success. First and foremost are the legal restrictions that come with the industry that you’ll be forced to deal with. From
Direct-To-Consumer Advertising for the Cannabis Industry
The cannabis industry is rapidly evolving and shows no signs of slowing down. It seems like new laws and restrictions are being passed almost daily. Within the industry itself, new marketing agencies are promoting guaranteed ROI and ‘flawless’ cannabis search engine optimization and marketing plans. New products and competitors have introduced every day and new
Cannabis Marketing Tips for 2021
It’s no secret, the world is changing. Whether that’s for better or worse remains to be seen, but what we do know is that with change comes adaptation – that is if you want to stay ahead instead of falling behind. When a rapidly changing world meets a rapidly changing industry such as the
Important Cannabis Industry Trends for 2021
Since the beginning of legal cannabis, the industry has been changing rapidly. Increasing legalization across the US has led to an increase in interest in cannabis as a whole, which has led to consistently increasing sales and a growing diversity of customers. The newest states to legalize cannabis are Montana, Arizona, South Dakota, and New
5 ways text message marketing helps dispensaries in the post-COVID wor...
The COVID-19 pandemic has been anything but easy to deal with both for the individual and for businesses. Nearly every industry of business has been impacted, some worse than others, yet somehow these businesses have found ways to continue making things work despite the impact of the pandemic. One of these industries that has been
Top reasons why customers opt-in to dispensary text message marketingÂ...
Top reasons why customers opt-in to dispensary text message marketing Text message marketing is one of the most effective ways for dispensaries to marketing to their customers. Not only does text message marketing boast a 98% open rate, but it also lends itself well to the cannabis industry as it allows dispensaries to stay compliant
Choosing the Right Influencers for your Dispensary’s Social Media Ma...
In 2021, social media marketing is more important than ever. An in 2021, making sure that influencer marketing is a part of your social media marketing strategy is a must. While this article won’t be about social media marketing at large, – for that, refer to our other article on social media marketing here –
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