Who is a Cannabis Dispensary’s Target Market?
As a cannabis dispensary owner, manager, or marketer; understanding and connecting with your target demographic is key to success. Knowing which consumers you should focus on to achieve the best results for your business can be overwhelming if you don’t know where or how to start. This blog post will give you an overview of
Email Marketing For Cannabis and CBD Brands
Email Marketing Solutions Specific to the Cannabis Industry As the cannabis industry continues to mature, so does its customer base. An increasing number of older adults are using cannabis for medicinal and recreational purposes, making email marketing an important tool for dispensaries trying to reach this demographic. There are a few key things to keep
Drive Dispensary Sales with MMS Texting
Leveraging MMS in Cannabis Marketing Campaigns The cannabis industry is expanding rapidly as more and more states legalize the use of marijuana. This has led to an exponential increase in the number of cannabis dispensaries, brands, and distributors. Which can make it difficult for customers to choose where to buy their cannabis products, especially in
5 Ways SMS Marketing Can Help Your Cannabis Dispensary
What are the Benefits of Dispensary SMS Marketing? Text message marketing is extremely powerful and has been rapidly growing in popularity in not only the cannabis industry but in other retail industries. Why? Well, that’s what we are here to answer today. What makes text message marketing so powerful? In short, text message marketing is
What is the Best Type of Dispensary Loyalty Program?
Loyalty Marketing Makes a Dispensary Stand Out As the cannabis industry continues to mature and become increasingly saturated, customers have a variety of dispensaries to choose from and it’s becoming difficult for a dispensary to stand out among the crowd with a unique customer engagement experience. People come in and shop once, then move on
5 Effective Dispensary Text Message Marketing Campaigns
Research has shown that there are two motivating factors that drive repeat business in the United States: access to a dispensary loyalty program and a relationship with customers. Keep customers coming through your door with a killer dispensary rewards and loyalty program in place. Using marketing tools, you can create, schedule, automate, and send specific campaigns to
Top 10 Ideas for Your Dispensary Marketing Plan
How do you promote a cannabis business? The cannabis industry isn’t for the faint of heart. It comes with a multitude of challenges and complications that you’ll have to wade through before you reach success. First and foremost are the legal restrictions that come with the industry that you’ll be forced to deal with. From
How to Keep Up With Cannabis Consumer Trends
Public support and acceptance for the legalization of adult-use cannabis is becoming increasingly mainstream. The consumer base, product preferences, and buying trends are changing rapidly as this happens. If you’re a retail marijuana business, it’s important to stay on top of these ever-changing trends so you can cater to your customers’ needs and keep your
What Does 10DLC Mean for Cannabis SMS Marketing?
The Cannabis Industry & 10DLC Text message marketing has become central to many cannabis dispensary’s marketing strategies. However, the landscape for text message marketing has been undergoing major changes over the past few years and has generated lots of confusion. On December 10th, 2018, the major wireless carriers (often referred to as MNO’s (Mobile Networks
Digital Marketing Tools Every Cannabis Dispensary Needs
As the cannabis industry continues to grow, dispensary owners are looking for ways to optimize their technology stack by blending the best software and other tools & technology available to cannabis businesses. This can be a challenge as there are many different options available and not all of them are compatible with each other. In