07 Sep
Who is a cannabis dispensary’s target market?
Who What Demographic Should Your Dispensary Target? The target market for your cannabis dispensary may not be who you think they are. Over the past few years, there has been a plethora of new cannabis customer personas that are emerging well beyond the everyday ‘stoner’. Legal cannabis has opened the door to explorers and entry-level
11 Aug
5 Effective Dispensary Text Message Marketing Campaigns
Research has shown that there are two motivating factors that drive repeat business in the United States: access to a dispensary loyalty program and a relationship with customers. Keep customers coming through your door with a killer dispensary rewards and loyalty program in place. Using marketing tools, you can create, schedule, automate, and send specific campaigns to
21 Jul
Top 10 Ideas for Your Dispensary Marketing Plan
How do you promote a cannabis business? The cannabis industry isn’t for the faint of heart. It comes with a multitude of challenges and complications that you’ll have to wade through before you reach success. First and foremost are the legal restrictions that come with the industry that you’ll be forced to deal with. From
04 May
How to Keep Up With Cannabis Consumer Trends
Public support and acceptance for the legalization of adult-use cannabis is becoming increasingly mainstream. The consumer base, product preferences, and buying trends are changing rapidly as this happens. If you’re a retail marijuana business, it’s important to stay on top of these ever-changing trends so you can cater to your customers’ needs and keep your
29 Mar
What Does 10DLC Mean for Cannabis SMS Marketing?
The Cannabis Industry & 10DLC Text message marketing has become central to many cannabis dispensary’s marketing strategies. However, the landscape for text message marketing has been undergoing major changes over the past few years and has generated lots of confusion. On December 10th, 2018, the major wireless carriers (often referred to as MNO’s (Mobile Networks
03 Mar
Digital Marketing Tools Every Cannabis Dispensary Needs
As the cannabis industry continues to grow, dispensary owners are looking for ways to optimize their technology stack by blending the best software and other tools & technology available to cannabis businesses. This can be a challenge as there are many different options available and not all of them are compatible with each other. In
07 Feb
World Class Cannabis Technology Platforms
How a Cannabis Business Can Utilize the Latest Technology to Secure Growth As the cannabis industry continues to grow, dispensary owners are looking for ways to optimize their technology stack by blending the best software available to cannabis businesses. This can be a challenge, as there are many different options available and not all of
24 Jan
5 Ways To Grow Your Dispensary With Digital Marketing
How can I make my dispensary stand out from others? With the potential to reach $66.3 billion by 2025, the legal cannabis industry is forever changing the medical and social world. Cannabis is taking the world by storm as more and more people discover its potential medicinal and relaxing side effects. More and more states are
13 Jan
How to Get More Customers Into Your Cannabis Dispensary
As the legal cannabis industry grows larger and larger each year, it is important to keep up with opportunities within the industry. Now more than ever, customers are placing value in brand loyalty — there is an increasing need to make a striking first impression. Of course, no business has 100% customer retention, however, you
03 Jan
How Gen Z Will Shape the Future of the Cannabis Industry
How the next generation of adults will be cannabis’ biggest consumers Who is Gen Z? Born in 1997 or later, Generation Z is the youngest generation bracket — with the oldest age among them turning 25 in 2022. One in ten voters in the 2020 electorate was part of this generation, and the numbers will
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