Building your Dispensary Marketing Plan

Building your Dispensary Marketing Plan Here in the cannabis industry, marketing is never to be taken for granted. Cannabis marketing is a constant effort that requires a diverse, well-rounded approach and frequent updates. As the industry grows and changes, the best cannabis marketing strategies also evolve. In this article, we discuss and model the latest

The Next 4/20? Celebrating 710 at your Dispensary

4/20 is massive. And growing. According to data from Cova, the largest POS software for cannabis dispensaries in North America, 4/20/21 saw an 89% increase in sales from an ordinary Tuesday. But no one is surprised by 4/20 anymore. The next big thing may just be 710 (or 7/10) – as in July 10 –

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Complete Guide to Text Message Marketing for Dispensaries

Text message marketing, also known as SMS marketing, is extremely powerful and has been rapidly growing in popularity in not only the cannabis industry but in other retail industries. Why? Well, that’s what we are here to answer today. What makes it so powerful? In short, text message marketing is so powerful because it can

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Direct-To-Consumer Advertising for the Cannabis Industry

The cannabis industry is rapidly evolving and shows no signs of slowing down. It seems like new laws and restrictions are being passed almost daily. Within the industry itself, new marketing agencies are promoting guaranteed ROI and ‘flawless’ cannabis search engine optimization and marketing plans. New products and competitors have introduced every day and new

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5 ways text message marketing helps dispensaries in the post-COVID wor...

The COVID-19 pandemic has been anything but easy to deal with both for the individual and for businesses. Nearly every industry of business has been impacted, some worse than others, yet somehow these businesses have found ways to continue making things work despite the impact of the pandemic. One of these industries that has been

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Why the biggest California cannabis brands advertise with springbig

Why do the biggest brands in CA like Kiva, Wyld, Cann, CannaCraft, and Indus all use springbig? The short answer: springbig has the first digital ad network dedicated to brands called Brands by springbig. But that’s not it. Springbig also has the marketing tools brands need to push their brand and stay compliant while doing

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Segmentation: Optimize Your Dispensary Marketing Strategy

Even if you have quality products, exceptional customer service, a thorough loyalty program, and availability on the top ecommerce platforms, your cannabis dispensary may still be falling short of its true potential. So, what’s the solution? In short: customer segmentation, targeting, and positioning. That’s right, you might be doing everything right, but if you’re missing

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Best digital advertising tools for cannabis delivery services

The cannabis industry is a fast-paced industry, and recently delivery has taken the industry by storm. Especially since COVID, delivery is crucial. If you’re a cannabis delivery service or a dispensary using one, then keep reading to find out which marketing tools and marketing strategies you can implement today to improve your overall marketing plan

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Upgrade your text message marketing strategy with targeted marketing c...

What if we told you that there’s a way to make text message marketing even more effective? That’s right. Text message marketing already boasts a whopping 98% open rate, but with targeted marketing, it can be even more effective. If you know anything about us here at springbig, you know that we are huge advocates

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5 ways text message marketing can help your dispensary today

Text message marketing is extremely powerful and has been rapidly growing in popularity in not only the cannabis industry but in other retail industries. Why? Well, that’s what we are here to answer today. What makes text message marketing so powerful? In short, text message marketing is so powerful because it can help you reach

increase retention, boost revenue, build customer loyalty, & create smarter marketing campaigns.

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