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Direct-To-Consumer Advertising for the Cannabis Industry

The cannabis industry is rapidly evolving and shows no signs of slowing down. It seems like new laws and restrictions are being passed almost daily. Within the industry itself, new marketing agencies are promoting guaranteed ROI and ‘flawless’ cannabis search engine optimization and marketing plans. New products and competitors have introduced every day and new

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5 ways text message marketing helps dispensaries in the post-COVID wor...

The COVID-19 pandemic has been anything but easy to deal with both for the individual and for businesses. Nearly every industry of business has been impacted, some worse than others, yet somehow these businesses have found ways to continue making things work despite the impact of the pandemic. One of these industries that has been

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Why the biggest California cannabis brands advertise with springbig

Why do the biggest brands in CA like Kiva, Wyld, Cann, CannaCraft, and Indus all use springbig? The short answer: springbig has the first digital ad network dedicated to brands called Brands by springbig. But that’s not it. Springbig also has the marketing tools brands need to push their brand and stay compliant while doing

customer segmentation
Segmentation: Optimize Your Dispensary Marketing Strategy

Even if you have quality products, exceptional customer service, a thorough loyalty program, and availability on the top ecommerce platforms, your cannabis dispensary may still be falling short of its true potential. So, what’s the solution? In short: customer segmentation, targeting, and positioning. That’s right, you might be doing everything right, but if you’re missing

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Best digital advertising tools for cannabis delivery services

The cannabis industry is a fast-paced industry, and recently delivery has taken the industry by storm. Especially since COVID, delivery is crucial. If you’re a cannabis delivery service or a dispensary using one, then keep reading to find out which marketing tools and marketing strategies you can implement today to improve your overall marketing plan

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Upgrade your text message marketing strategy with targeted marketing c...

What if we told you that there’s a way to make text message marketing even more effective? That’s right. Text message marketing already boasts a whopping 98% open rate, but with targeted marketing, it can be even more effective. If you know anything about us here at springbig, you know that we are huge advocates

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5 ways text message marketing can help your dispensary today

Text message marketing is extremely powerful and has been rapidly growing in popularity in not only the cannabis industry but in other retail industries. Why? Well, that’s what we are here to answer today. What makes text message marketing so powerful? In short, text message marketing is so powerful because it can help you reach

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PAX Doubles Sales at Leading Dispensary Through Brands by springbig Ca...

As the cannabis market becomes more diversified and competitive, many established brands are seeking out more effective ways to engage new and returning customers in this new retail landscape. Although consumers have come to embrace recent innovations within the cannabis industry, federal laws and advertising regulations have yet to catch up, meaning that cannabis advertising

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Guide to Text Message Marketing Laws and Compliance for Cannabis Dispe...

  Text message marketing via MMS or SMS messages is a powerful marketing tool for all businesses regardless of the industry. With a 98% open rate and with 90% of text messages being opened within three minutes of being sent, Text message marketing is the most effective way to communicate with and market to your

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Survey Your Customers Through Our Integration With Budtender!

When it comes to running a business, it’s important that you understand your customers so that you’re able to cater to their exact needs. If you’re unable to understand your customers’ needs you could be investing shelf space and your marketing budget into the wrong products. Understanding your customers is especially important in the cannabis

increase retention, boost revenue, build customer loyalty, & create smarter marketing campaigns.

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