5 Ways SMS Marketing Can Help Your Cannabis Dispensary
What are the Benefits of Dispensary SMS Marketing? Text message marketing is extremely powerful and has been rapidly growing in popularity in not only the cannabis industry but in other retail industries. Why? Well, that’s what we are here to answer today. What makes text message marketing so powerful? In short, text message marketing is
The Ultimate Guide to Dispensary Text Marketing
Why use text message marketing for your dispensary? Cannabis companies, rest easy! Springbig is here to provide the ultimate guide to dispensary text message marketing and its benefits! Text message marketing, also known as SMS marketing, is extremely powerful and has been rapidly becoming the most popular form of marketing in cannabis retail. Not all
5 Effective Dispensary Text Message Marketing Campaigns
Research has shown that there are two motivating factors that drive repeat business in the United States: access to a dispensary loyalty program and a relationship with customers. Keep customers coming through your door with a killer dispensary rewards and loyalty program in place. Using marketing tools, you can create, schedule, automate, and send specific campaigns to
Guide to Text Message Marketing Laws for Cannabis Dispensari...
Keeping Your Dispensary SMS Campaigns Complaint Text message marketing via MMS or SMS messages is a powerful marketing tool for all businesses regardless of the industry. With a 98% open rate and 90% of text messages being opened within three minutes of being sent, Text message marketing is the most effective way to communicate with
Innovative CBD marketing strategies for 2022
Before diving into CBD marketing, let’s explore a little bit about what CBD is and then how we can effectively set up targeted CBD marketing campaigns and ensure your marketing budget is getting the attention it deserves from CBD consumers. In this blog, we will also be covering how CBD is disrupting multi-billion dollar industries
The Next 4/20? Celebrating 710 at your Dispensary
4/20 is massive. And growing. According to data from Cova, the largest POS software for cannabis dispensaries in North America, 4/20/21 saw an 89% increase in sales from an ordinary Tuesday. But no one is surprised by 4/20 anymore. The next big thing may just be 710 (or 7/10), as in July 10th, also known
Direct-To-Consumer Advertising for the Cannabis Industry
The cannabis industry is rapidly evolving and shows no signs of slowing down. It seems like new laws and restrictions are being passed almost daily. Within the industry itself, new marketing agencies are promoting guaranteed ROI and ‘flawless’ cannabis search engine optimization and marketing plans. New products and competitors have introduced every day and new
Why Customers Opt-in to Dispensary Text Marketing
Top reasons why customers opt-in to dispensary text message marketing Text message marketing is one of the most effective ways for dispensaries to marketing to their customers. Not only does text message marketing boast a 98% open rate, but it also lends itself well to the cannabis industry as it allows dispensaries to stay compliant
Why the biggest California cannabis brands advertise with sp...
Why do the biggest brands in CA like Kiva, Wyld, Cann, CannaCraft, and Indus all use springbig? The short answer: springbig has the first digital ad network dedicated to brands called Brands by springbig. But that’s not it. Springbig also has the marketing tools brands need to push their brand and stay compliant while doing
Segmentation: Optimize Your Dispensary Marketing Strategy
Even if you have quality products, exceptional customer service, a thorough loyalty program, and availability on the top ecommerce platforms, your cannabis dispensary may still be falling short of its true potential. So, what’s the solution? In short: customer segmentation, targeting, and positioning. That’s right, you might be doing everything right, but if you’re missing