The cannabis industry is expanding rapidly as more and more states legalize the use of marijuana. This has led to an exponential increase in the number of cannabis dispensaries, brands, and distributors. Which can make it difficult for customers to choose where to buy their cannabis products, especially in urban dense cities.
The best method stands out from the competition is to use MMS marketing over SMS text marketing. SMS is fantastic, but first, let’s see how we can take it even further. Let’s define what MMS is and how business operators can leverage this critical technology to capture more revenue through your messaging campaigns.
MMS stands for multimedia messaging service and allows you to send images, videos, and GIFs through text messages, as opposed to SMS which is text only.
MMS texting is a contemporary type of marketing that can be used to attract attention and generate engagement that converts inconsistent shoppers into repeat customers, directly through their cell phones.
Cannabis retailers can send a cannabis product-related image and message to your cannabis consumers as long as they abide by federal laws. As well as US carrier rules and the terms and conditions of the platforms you intend to market on.
Now let’s jump into how we can target campaigns to drive sales and engage with more clients using a cannabis-related SMS message, marketing to your cannabis consumers
Text message marketing in the cannabis industry is not as simple as collecting a phone number and beginning to send product promotions through sending texting.
Businesses in the industry must be aware of both the federal law, terms and conditions and telecommunications companies blocking certain cannabis terms.
In the U.S., text messaging is regulated by the Federal Communications Commission (FCC). Cannabis businesses are not allowed to send MMS messages explicitly to consumers without their express written consent, ensuring their consumers opt-in.
Federal laws prohibit an unsolicited SMS & MMS cannabis-related message without express consent from the end recipient, consent is usually given in the form of an “opt-in” text sent by the consumer in response to the initial marketing message.
Where springbig separates from short message service competitors is, that we are 10DLC compliant and are the industry leader for compliant message deliverability.
Let’s take a look at some of the federal requirements and how beneficial it is for compliant companies, helping you outlast non-compliant operations.
The Telephone Consumer Protection Act (TCPA) regulates the use of automated phone calls and text messages.
In order to comply with the TCPA, you will need to get explicit consent from each individual before sending them any MMS content.
You also must have a system in place, so that people can easily opt-out of receiving future MMS or text-related content from you.
While some cell carriers like T Mobile, have restrictions on cannabis-related text marketing content. There are still many ways to reach your target audience with MMS texting tools and marketing. without violating these regulations.
Between springbigs stashboard and campaign caddie, you can rest assured that you will have the necessary insights to understand your clients and how they react to your in-phone promotions.
These integral parts of the springbig platform will show you certain buzzwords to avoid for SMS & MMS to your customers, helping you drastically to improve the delivery of your campaign.
By working with a reputable provider, like springbig, you can ensure that your messages are delivered to the right people, at the right time, encouraging them to buy your product and increase your revenue.
Our experience and expertise have allowed us to circumvent what certain states prohibit in marketing texts, ensuring extremely high deliverability for sending messages.
When planning your cannabis dispensary messaging campaigns, it’s important to keep a few things in mind.
If you follow these best practices, you’ll be sure to see an increase in engagement and conversions from your MMS-related campaigns.
Dispensaries need to have a website that is clear, concise, and includes e-commerce calls to action.