GEN Z demographic
Who is a Cannabis Dispensary’s Target Market?

Who What Demographic Should Your Dispensary Target? The target market for your cannabis dispensary may not be who you think they are. Over the past few years, there has been a plethora of new cannabis customer personas that are emerging well beyond the everyday ‘stoner’. Legal cannabis has opened the door to explorers and entry-level

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Why the biggest California cannabis brands advertise with sp...

Why do the biggest brands in CA like Kiva, Wyld, Cann, CannaCraft, and Indus all use springbig? The short answer: springbig has the first digital ad network dedicated to brands called Brands by springbig. But that’s not it. Springbig also has the marketing tools brands need to push their brand and stay compliant while doing

customer segmentation
Segmentation: Optimize Your Dispensary Marketing Strategy

Even if you have quality products, exceptional customer service, a thorough loyalty program, and availability on the top ecommerce platforms, your cannabis dispensary may still be falling short of its true potential. So, what’s the solution? In short: customer segmentation, targeting, and positioning. That’s right, you might be doing everything right, but if you’re missing

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Targeted Marketing Campaigns Using Text Messages

Dispensary Marketing Segmentation What if we told you that there’s a way to make text message marketing even more effective? That’s right. Text message marketing already boasts a whopping 98% open rate, but with targeted marketing, it can be even more effective. If you know anything about us here at springbig, you know that we

cannabis flower
Flower, The King of Cannabis Retail

Business is Blooming In an ever-changing industry such as the cannabis industry, if you want to maximize customer spend then you’re going to have to keep up with the trends within the industry. Knowing what customers want before they walk in the door is the key to having a successful cannabis product marketing strategy and

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