GEN Z demographic
Who is a Cannabis Dispensary’s Target Market?

As a cannabis dispensary owner, manager, or marketer; understanding and connecting with your target demographic is key to success. Knowing which consumers you should focus on to achieve the best results for your business can be overwhelming if you don’t know where or how to start. This blog post will give you an overview of

store open sign
How to Get More Customers Into Your Cannabis Dispensary

As the legal cannabis industry grows larger and larger each year, it is important to keep up with opportunities within the industry. Now more than ever, customers are placing value on brand loyalty — there is an increasing need to make a striking first impression. Of course, no business has 100% customer retention, however, you

reporting and analytics crm
Cannabis Marketing Tips for 2021

It’s no secret, the world is changing. Whether that’s for better or worse remains to be seen, but what we do know is that with change comes adaptation – that is if you want to stay ahead instead of falling behind.   When a rapidly changing world meets a rapidly changing industry such as the

4 ways to make your cannabis marketing strategy stand out

You can do everything you can to try to keep up with the competition, but in the cannabis industry, it’s going to take a lot more than just doing what everyone else is doing to stick out.  Yes, it is extremely important to have things like a loyalty program, text message marketing, delivery, and great

personalized marketing
The Benefits of Personalized Marketing and Automation in the...

In a competitive industry like the Cannabis industry, everybody is looking for any and all ways to stay ahead of the competition. In the digital age, doing this comes down to a lot more than simply providing better service than your competitors or providing better products, it’s going to come down to how you market

boost sales
5 dispensary marketing ideas for Labor Day 2020

Labor Day weekend is here and while time and time again it has proved to be one of the most profitable days of the year for the cannabis industry, many cannabis dispensaries still fail to prepare and advertise for the festivities. In fact, the profits are so high during labor day that the three day

customer segmentation
Dispensary Customer Persona Segmentation

Increase Campaign Conversion with Targeted Ads Think of segmentation as the difference between a door-to-door salesman and a private consultation. One tries to sell random products to anyone brave or bored enough to answer the door. The other is an appointment with an expert who is going to tell you everything they know about the