You can do everything you can to try to keep up with the competition, but in the cannabis industry, it’s going to take a lot more than just doing what everyone else is doing to stick out.
Yes, it is extremely important to have things like a loyalty program, text message marketing, delivery, and great customer service to make it in the cannabis industry, but that doesn’t guarantee you huge success. Sure you might get by, but if you want to truly thrive you’ll need something more.
Why? Because you’re not the only dispensary that has a loyalty program, and you’re not the only dispensary that has delivery options. Thus, you need to find a way to make yourself stick out in the saturated industry that is the cannabis industry.
How do you do this? That’s the subject of discussion here today. In this article, we’ll be looking at areas in which you can make yourself stand out from the rest and bring one-of-a-kind experiences to your customers. In this, we’ll specifically be looking at sales, events, partnerships, and experiences.
So, let’s jump right into looking at the 4 main areas where you can set yourself and your marketing dispensary marketing strategy apart from the competition.
While generally, every dispensary has sales, you can get creative with sales and make them one of the things that customers come back to your dispensary for.
Like we said above, dispensaries all around have sales, so to make sales something that makes your dispensary stand out from the rest, you’ll have to get creative. So, what kinds of sales should you be doing?
First things first, you’ll want to make sure that they in some way related to your dispensary, even if that means just putting your dispensary name at the end of the name of each sale.
For example, you could have Friday’s be “Freebie Friday’s at Freddy’s Dispo!” where your customers get a free item with a purchase of $10 or more. Switch up the item from week to week, or leave it up to your customer’s discretion.
Sales like this are powerful because they can become something in which your customers identify you and can in a sense become a staple of your dispensary and a reason for your customers to come back.
Just the same as unique sales can become a staple of your dispensary, so can unique events. Events are a great way to not only foster a sense of community at your dispensary, but they are also a great way to market and build partnerships.
Creating an annual, monthly, or even weekly event at your dispensary is a great way to bring your customers a unique experience while also marketing your brand and building partnerships.
For example, you could host a weekly even on weekends called “Munchies” where you partner with food trucks and throw an event with music, food, and most importantly cannabis (if everything checks out legally).
Events like this can do wonders when it comes to building customer relationships, partnerships, and your brand name all at once.
Like we mentioned above, events are great places to build partnerships. Partnerships are crucial not only because they help you and the company you partner with reach potential customers, but also because they help you entrench yourself and your dispensary into your community.
Don’t be afraid to stretch your partnerships outside of the cannabis industry. Look for other partnerships such as restaurants, food trucks, or ice cream shops. While some might not be willing to partner with a cannabis dispensary, those who are willing to partner can only do good for you and your dispensary.
Nothing sells better than a one-of-a-kind experience, which is what you should aim for at your dispensary. Unfortunately, we can’t necessarily tell you what you should do at your dispensary to make it “one-of-a-kind.” That’s up to you.
What we can say is this: Keep it simple. You don’t have to go to the ends of the earth to make your dispensary unique. Things as small as a greeting that your budtenders give to each customer who walks in or unique merch may be all it takes to capture the attention of customers and set yourself apart.
At the end of the day, deciding what each of these unique things is for your dispensary is completely up to you and your marketing team. Whether it’s a sale, event, partnership, or unique customer experience (or all 4), keep looking for that thing that makes your dispensary unique.