cannabis marketing guide
Springbig’s Guide to Cannabis Marketing

How do you advertise a cannabis business? The cannabis industry isn’t for the faint of heart. It comes with a multitude of challenges and complications that you’ll have to wade through before you reach success. First and foremost are the legal restrictions that come with the industry that you’ll be forced to deal with. From

marketing ideas
Cannabis Marketing Tips for 2021

It’s no secret, the world is changing. Whether that’s for better or worse remains to be seen, but what we do know is that with change comes adaptation – that is if you want to stay ahead instead of falling behind.   When a rapidly changing world meets a rapidly changing industry such as the

Important Cannabis Industry Trends for 2021

Since the beginning of legal cannabis, the industry has been changing rapidly. Increasing legalization across the US has led to an increase in interest in cannabis as a whole, which has led to consistently increasing sales and a growing diversity of customers.  The newest states to legalize cannabis are Montana, Arizona, South Dakota, and New

Influencer marketing
Choosing the Right Influencers for your Dispensary’s Social Media Ma...

In 2021, social media marketing is more important than ever. An in 2021, making sure that influencer marketing is a part of your social media marketing strategy is a must.  While this article won’t be about social media marketing at large, – for that, refer to our other article on social media marketing here –

text message marketing
4 ways to make your cannabis marketing strategy stand out

You can do everything you can to try to keep up with the competition, but in the cannabis industry, it’s going to take a lot more than just doing what everyone else is doing to stick out.  Yes, it is extremely important to have things like a loyalty program, text message marketing, delivery, and great

Google seo
Cannabis Marketing with Google My Business

Looking to bring more people into your dispensary? While ramping up your dispensary marketing efforts may produce the results you’re looking for, there may be an easier, less costly way to bring them in. How? Google My Business. Google My Business is an essential digital marketing asset that can take your marketing strategy to the

Opening a Cannabis Dispensary: Business Plan

As of late, the cannabis industry has been exploding, leading many to wonder if they should get it on all the fun. Who wouldn’t want to get in on an industry whose sales, according to recent studies, are projected to rise 40% in 2020 alone and near 34 billion by 2024? While a piece of

dispensary marketing plan
3 Step Dispensary Marketing Plan

Entering the cannabis industry can be an intimidating and scary venture. With uncertainty at every corner and with the laws and regulations governing the industry-changing constantly, opening up a dispensary requires a person with courage, optimism, and patience. Even the process of applying for a license can be complicated, but that doesn’t mean opening and

advertising with springbig
How to Market a Cannabis Brand

Building a digital marketing strategy for cannabis businesses can be confusing and frustrating. As opposed to other industries, many avenues of advertisement do not allow cannabis businesses to advertise through them. What makes advertising as a cannabis business even more frustrating are the various laws and regulations that restrict how you can advertise in the

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