What Makes a Dispensary Great?
6 Key Factors to Running a Successful Cannabis Dispensary When it comes to running a successful cannabis dispensary, there’s no one-size-fits-all approach. Every local market is unique in terms of customer demographics and regulations, so what makes one shop stand out from the rest can significantly vary from place to place. Whether you are just
Cannabis Loyalty Programs: Reward Your Regulars
In the crowded cannabis retail space, dispensaries need effective marketing solutions to increase customer retention and build brand loyalty. The most effective way for any new business, including a marijuana dispensary, to do this is by implementing a loyalty program. Customers enroll in loyalty programs by exchanging phone numbers for access to exclusive deals and
How to Keep Up With Cannabis Consumer Trends
Public support and acceptance for the legalization of adult-use cannabis is becoming increasingly mainstream. The consumer base, product preferences, and buying trends are changing rapidly as this happens. If you’re a retail marijuana business, it’s important to stay on top of these ever-changing trends so you can cater to your customers’ needs and keep your
How to Get More Customers Into Your Cannabis Dispensary
As the legal cannabis industry grows larger and larger each year, it is important to keep up with opportunities within the industry. Now more than ever, customers are placing value on brand loyalty — there is an increasing need to make a striking first impression. Of course, no business has 100% customer retention, however, you
Direct-To-Consumer Advertising for the Cannabis Industry
The cannabis industry is rapidly evolving and shows no signs of slowing down. It seems like new laws and restrictions are being passed almost daily. Within the industry itself, new marketing agencies are promoting guaranteed ROI and ‘flawless’ cannabis search engine optimization and marketing plans. New products and competitors have introduced every day and new
Hear Your Customers Feedback with Budtender by springbig
Here at springbig, we strive to bring our clients the very best in cannabis marketing, retention, compliance, and more. Recently, we have gained yet another valuable asset to help our clients reach their business goals: Budtender. In the cannabis industry, you have to do more than just sell cannabis and advertise your business in order
Important Cannabis Industry Trends for 2021
Since the beginning of legal cannabis, the industry has been changing rapidly. Increasing legalization across the US has led to an increase in interest in cannabis as a whole, which has led to consistently increasing sales and a growing diversity of customers. The newest states to legalize cannabis are Montana, Arizona, South Dakota, and New
Springbig Acquires Canada’s Leading Cannabis Customer Expe...
Here at springbig, we strive to bring our clients the very best in cannabis marketing, retention, compliance, and more. Recently, we have gained yet another valuable asset to help out clients reach their business goals: Budtender. That’s right springbig has acquired Budtender, Canada’s leading cannabis customer experience platform. This acquisition will give springbig clients access
Why Customers Opt-in to Dispensary Text Marketing
Top reasons why customers opt-in to dispensary text message marketing Text message marketing is one of the most effective ways for dispensaries to marketing to their customers. Not only does text message marketing boast a 98% open rate, but it also lends itself well to the cannabis industry as it allows dispensaries to stay compliant
4 ways to make your cannabis marketing strategy stand out
You can do everything you can to try to keep up with the competition, but in the cannabis industry, it’s going to take a lot more than just doing what everyone else is doing to stick out. Yes, it is extremely important to have things like a loyalty program, text message marketing, delivery, and great