09 Sep
Why a Mobile App is an Essential Part of Dispensary Marketin...
cannabis dispensary mobile apps In recent years, the cannabis industry has changed and grown at an unprecedented rate, much to the appreciation of medical marijuana dispensary owners in Florida from to fully legal retailers in Ontario. As for the coming years, there are many indications that this growth will maintain its pace. With a growing
23 Apr
What Makes People Fall in Love With A Cannabis Brand?
Cannabis Brand Loyalty Recently I heard someone say that in Cannabis we do not yet have brand loyalty. We have strain affinity, product preference, even go-to cannabis retailers, but what about zealous loyalty to one brand? Think about it, we all know the “popular” brands in Cannabis, but is anyone truly making their way to
17 Feb
Cannabis Marketing Tips for 2021
It’s no secret, the world is changing. Whether that’s for better or worse remains to be seen, but what we do know is that with change comes adaptation – that is if you want to stay ahead instead of falling behind. When a rapidly changing world meets a rapidly changing industry such as the
4 ways to make your cannabis marketing strategy stand out
You can do everything you can to try to keep up with the competition, but in the cannabis industry, it’s going to take a lot more than just doing what everyone else is doing to stick out. Yes, it is extremely important to have things like a loyalty program, text message marketing, delivery, and great
05 Jan
5 Ways to Improve Brand Awareness in the Cannabis Industry
Standing Out in the Crowded Cannabis CPG Marketplace In an industry that’s growing as fast as the cannabis industry, making sure that your brand or dispensary stands out among the rest of the many cannabis companies is crucial, but doing this is easier said than done especially when today a large majority of cannabis sales
02 Jan
Why the biggest California cannabis brands advertise with sp...
Why do the biggest brands in CA like Kiva, Wyld, Cann, CannaCraft, and Indus all use springbig? The short answer: springbig has the first digital ad network dedicated to brands called Brands by springbig. But that’s not it. Springbig also has the marketing tools brands need to push their brand and stay compliant while doing
22 Dec
Best Alternatives to Billboards for California Cannabis Bran...
The cannabis industry is an industry with a slew of legal complications that can put you and your business and a bind if you’re not careful, and recent events in CA are a testament to this. According to the Los Angeles Times, on November 20th, a judge in California ruled that the California Bureau of
18 Nov
Best digital advertising tools for cannabis delivery service...
The cannabis industry is a fast-paced industry, and recently delivery has taken the industry by storm. Especially since COVID, delivery is crucial. If you’re a cannabis delivery service or a dispensary using one, then keep reading to find out which marketing tools and marketing strategies you can implement today to improve your overall marketing plan
09 Oct
Cannabis Loyalty Programs Aren’t Just for Dispensaries...
Who said that loyalty programs were only for dispensaries? Loyalty programs have been growing in popularity in the cannabis industry and have proven their ability to drive sales and increase the percentage of customers that are considered repeat customers. But how do they do this? What is it about loyalty rewards programs that makes them
29 Sep
Popular Advertising Strategies Fall Short in the Cannabis in...
The Cannabis Marketing Ecosystem is Unique As the cannabis industry has evolved with time, so have the laws and regulations that restrict it. These laws and regulations are anything but simple and easy to understand, as they differ from state to state and can even differ depending on what city you are in. This makes