marketing ideas
Cannabis Marketing Tips for 2021

It’s no secret, the world is changing. Whether that’s for better or worse remains to be seen, but what we do know is that with change comes adaptation – that is if you want to stay ahead instead of falling behind.   When a rapidly changing world meets a rapidly changing industry such as the

Influencer marketing
Choosing the Right Influencers for your Dispensary’s Social Media Ma...

In 2021, social media marketing is more important than ever. An in 2021, making sure that influencer marketing is a part of your social media marketing strategy is a must.  While this article won’t be about social media marketing at large, – for that, refer to our other article on social media marketing here –

text message marketing
4 ways to make your cannabis marketing strategy stand out

You can do everything you can to try to keep up with the competition, but in the cannabis industry, it’s going to take a lot more than just doing what everyone else is doing to stick out.  Yes, it is extremely important to have things like a loyalty program, text message marketing, delivery, and great

brand awareness
5 Ways to Improve Brand Awareness in the Cannabis Industry

In an industry that’s growing as fast as the cannabis industry, making sure that your brand or dispensary stands out among the rest of the many cannabis companies is crucial, but doing this is easier said than done… especially when today a large majority of cannabis sales are made up by a small number of

advertising with springbig
Why the biggest California cannabis brands advertise with springbig

Why do the biggest brands in CA like Kiva, Wyld, Cann, CannaCraft, and Indus all use springbig? The short answer: springbig has the first digital ad network dedicated to brands called Brands by springbig. But that’s not it. Springbig also has the marketing tools brands need to push their brand and stay compliant while doing

common mistakes
Best Alternatives to Billboards for California Cannabis Brands

The cannabis industry is an industry with a slew of legal complications that can put you and your business and a bind if you’re not careful, and recent events in CA are a testament to this. According to the Los Angeles Times, on November 20th, a judge in California ruled that the California Bureau of

text your menu image
Best digital advertising tools for cannabis delivery services

The cannabis industry is a fast-paced industry, and recently delivery has taken the industry by storm. Especially since COVID, delivery is crucial. If you’re a cannabis delivery service or a dispensary using one, then keep reading to find out which marketing tools and marketing strategies you can implement today to improve your overall marketing plan

brands
Cannabis Loyalty Programs Aren’t Just for Dispensaries. Brands C...

Who said that loyalty programs were only for dispensaries? Loyalty programs have been growing in popularity in the cannabis industry and have proven their ability to drive sales and increase the percentage of customers that are considered repeat customers. But how do they do this? What is it about loyalty rewards programs that makes them

billboard
Popular Advertising Strategies Fall Short in the Cannabis industry

The Cannabis Marketing Ecosystem is Unique As the cannabis industry has evolved with time, so have the laws and regulations that restrict it. These laws and regulations are anything but simple and easy to understand, as they differ from state to state and can even differ depending on what city you are in. This makes

MA sales
Massachusetts Dispensary Sales Surge Amidst Stringent Retail Regulatio...

This year has forced retailers spanning every industry to reevaluate their existing sales strategies. For cannabis dispensaries in Massachusetts, this was especially pertinent given the state’s stringent COVID retail regulations in the first half of the year. Although most states around the country classified all forms of legal cannabis as essential businesses that could stay

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