Popular Advertising Strategies Fall Short in the C...
The Cannabis Marketing Ecosystem is Unique As the cannabis industry has evolved with time, so have the laws and regulations that restrict it. These laws and regulations are anything but simple and easy to understand,
Massachusetts Dispensary Sales Surge
This year has forced retailers spanning every industry to reevaluate their existing sales strategies. For cannabis dispensaries in Massachusetts, this was especially pertinent given the state’s stringent COVID retail regulations in the first half of
PAX Doubles Sales at Leading Dispensary Through Br...
As the cannabis market becomes more diversified and competitive, many established brands are seeking out more effective ways to engage new and returning customers in this new retail landscape. Although consumers have come to embrace
Washington Retailers Drive Sales and Loyalty Redem...
Retailers across all industries have been forced to adapt to the ever evolving consumer landscape in the wake of COVID-19, but many cannabis retailers have embraced tech-driven solutions in this time of uncertainty. This is
How One California Cannabis Brand Was Able to Gene...
Existing state and federal regulations have made cannabis advertising and marketing unnecessarily cumbersome for consumer-facing cannabis companies. While mainstream brands are free to directly market their products to potential customers, cannabis companies are still barred
3 Ways springbig’s Partnership With Onfleet Will...
Earlier this week, springbig announced its partnership with Onfleet, one of the leading providers of last-mile delivery software and services. Onfleet powers almost a million deliveries per second nationwide and is a trusted partner among
How to Build Dispensary Brand Loyalty During COVID...
In this period of rapidly changing retail trends and practices, ingenuity is required to reach and retain loyal cannabis customers. We’ve previously mentioned thoughtful ways to increase customer engagement, but how can dispensaries adjust their
