brand awareness
5 Ways to Improve Brand Awareness in the Cannabis Industry

In an industry that’s growing as fast as the cannabis industry, making sure that your brand or dispensary stands out among the rest of the many cannabis companies is crucial, but doing this is easier said than done… especially when today a large majority of cannabis sales are made up by a small number of

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Why the biggest California cannabis brands advertise with springbig

Why do the biggest brands in CA like Kiva, Wyld, Cann, CannaCraft, and Indus all use springbig? The short answer: springbig has the first digital ad network dedicated to brands called Brands by springbig. But that’s not it. Springbig also has the marketing tools brands need to push their brand and stay compliant while doing

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Best digital advertising tools for cannabis delivery services

The cannabis industry is a fast-paced industry, and recently delivery has taken the industry by storm. Especially since COVID, delivery is crucial. If you’re a cannabis delivery service or a dispensary using one, then keep reading to find out which marketing tools and marketing strategies you can implement today to improve your overall marketing plan

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Popular Advertising Strategies Fall Short in the Cannabis industry

The Cannabis Marketing Ecosystem is Unique As the cannabis industry has evolved with time, so have the laws and regulations that restrict it. These laws and regulations are anything but simple and easy to understand, as they differ from state to state and can even differ depending on what city you are in. This makes

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