Opening a Cannabis Dispensary: Business Plan
As of late, the cannabis industry has been exploding, leading many to wonder if they should get it on all the fun. Who wouldn’t want to get in on an industry whose sales, according to recent studies, are projected to rise 40% in 2020 alone and near 34 billion by 2024? While a piece of
5 Ways to Improve Brand Awareness in the Cannabis Industry
In an industry that’s growing as fast as the cannabis industry, making sure that your brand or dispensary stands out among the rest of the many cannabis companies is crucial, but doing this is easier said than done… especially when today a large majority of cannabis sales are made up by a small number of
Who is a cannabis dispensary’s target market?
The target market for your dispensary’s marketing strategy may not be who you think they are. That’s right, cannabis target customers may not just be the everyday stoner. In building a brand in the cannabis industry you might not be focusing your efforts on the right individuals, or you might be focusing too much on
Segmentation: Optimize Your Dispensary Marketing Strategy
Even if you have quality products, exceptional customer service, a thorough loyalty program, and availability on the top ecommerce platforms, your cannabis dispensary may still be falling short of its true potential. So, what’s the solution? In short: customer segmentation, targeting, and positioning. That’s right, you might be doing everything right, but if you’re missing
Cannabis Dispensary Marketing For the 2020 Holiday Season
Christmas trees are already up and there’s still a month left till Christmas, which means the holiday season is right around the corner. If you’re a cannabis dispensary and you want to make the most of it then paying attention to previous trends, adapting to COVID, and leaning on your loyalty members will all be
Content Marketing For Cannabis Dispensaries
While COVID has made things harder for businesses around the world, it’s important that businesses do what they can to take advantage of the reality of our new norm: everyone is on the internet. This presents a huge opportunity for any business with an online marketing or digital marketing strategy. One thing that COVID has
How to Boost Dispensary Sales This Thanksgiving
This Thanksgiving, give your customers what they want and help them smoke more than just their turkeys. Holidays are huge days for sales in the cannabis industry, and Thanksgiving time is no different. Like we said, the holidays are crucial times for cannabis dispensaries to boost revenues and make their sales numbers before years end.
springbig becomes first cannabis marketing software company to be HIPA...
BOCA RATON, Fla., Nov. 10, 2020 /PRNewswire/ — springbig, a leading provider in cannabis CRM and loyalty marketing technology, today announced it has become the first and only marketing platform in the industry to become HIPAA-certified. The company completed its Type 1 Health Information Portability and Accountability Act (HIPAA) Attestation under the AT-C 105 & 205
Use Branded Merchandise to Market Your Dispensary
We live in a world where brand recognition and brand awareness is key. Huge corporations like Amazon have stamped even their smirking logo into the minds of hundreds of millions of people, which is part of what has made Jeff Bezos the richest person in the world. While your goal might not be to be
Popular Advertising Strategies Fall Short in the Cannabis industry
The Cannabis Marketing Ecosystem is Unique As the cannabis industry has evolved with time, so have the laws and regulations that restrict it. These laws and regulations are anything but simple and easy to understand, as they differ from state to state and can even differ depending on what city you are in. This makes
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