GEN Z demographic
Who is a cannabis dispensary’s target market?

Who What Demographic Should Your Dispensary Target? The target market for your cannabis dispensary may not be who you think they are. Over the past few years, there has been a plethora of new cannabis customer personas that are emerging well beyond the everyday ‘stoner’. Legal cannabis has opened the door to explorers and entry-level

people reading text message
The Ultimate Guide to Dispensary Text Marketing

Why use text message marketing for your dispensary? Cannabis companies, rest easy! Springbig is here to provide the ultimate guide to dispensary text message marketing and its benefits! If you’ve seen a competing dispensary with an SMS platform then text message marketing is something you should be exploring right now. Not all software services are

5 Ways to Improve Brand Awareness in the Cannabis Industry

Standing Out in the Crowded Cannabis CPG Marketplace In an industry that’s growing as fast as the cannabis industry, making sure that your brand or dispensary stands out among the rest of the many cannabis companies is crucial, but doing this is easier said than done especially when today a large majority of cannabis sales

customer segmentation
Segmentation: Optimize Your Dispensary Marketing Strategy

Even if you have quality products, exceptional customer service, a thorough loyalty program, and availability on the top ecommerce platforms, your cannabis dispensary may still be falling short of its true potential. So, what’s the solution? In short: customer segmentation, targeting, and positioning. That’s right, you might be doing everything right, but if you’re missing

How to Boost Dispensary Sales This Thanksgiving

This Thanksgiving, give your customers what they want and help them smoke more than just their turkeys. Holidays are huge days for sales in the cannabis industry, and Thanksgiving time is no different. Like we said, the holidays are crucial times for cannabis dispensaries to boost revenues and make their sales numbers before years end.

springbig hippa certified
springbig becomes HIPAA certified.

BOCA RATON, Fla., Nov. 10, 2020 /PRNewswire/ — springbig, a leading provider in cannabis CRM and loyalty marketing technology, today announced it has become the first and only marketing platform in the industry to become HIPAA-certified. The company completed its Type 1 Health Information Portability and Accountability Act (HIPAA) Attestation under the AT-C 105 & 205

broken billboard ad
Popular Advertising Strategies Fall Short in the Cannabis in...

The Cannabis Marketing Ecosystem is Unique As the cannabis industry has evolved with time, so have the laws and regulations that restrict it. These laws and regulations are anything but simple and easy to understand, as they differ from state to state and can even differ depending on what city you are in. This makes