Who is a Cannabis Dispensary’s Target Market?
As a cannabis dispensary owner, manager, or marketer; understanding and connecting with your target demographic is key to success. Knowing which consumers you should focus on to achieve the best results for your business can be overwhelming if you don’t know where or how to start. This blog post will give you an overview of
How to Keep Up With Cannabis Consumer Trends
Public support and acceptance for the legalization of adult-use cannabis is becoming increasingly mainstream. The consumer base, product preferences, and buying trends are changing rapidly as this happens. If you’re a retail marijuana business, it’s important to stay on top of these ever-changing trends so you can cater to your customers’ needs and keep your
How Gen Z Will Shape the Future of the Cannabis Industry
How the next generation of adults will be cannabis’ biggest consumers Who is Gen Z? Born in 1997 or later, Generation Z is the youngest generation bracket — with the oldest age among them turning 25 in 2022. One in ten voters in the 2020 electorate was part of this generation, and the numbers will
How to Target Baby Boomer Cannabis Customers
Text message marketing can be a powerful tool in your dispensary marketing strategy if used correctly, but a waste of money and, more importantly, the customer’s time if it is not correctly executed. In line with different types of marketing, retailers must invest the time to know their customers so they can create the right