23 Jul
Cannabis Loyalty Programs: Reward Your Regulars
As cannabis prohibition continues to waiver, new markets for cannabis businesses open every day. Medical marijuana dispensaries go recreational, multi-state operators continue expanding, and more potential consumers emerge. In this crowded space, dispensaries require increased marketing efforts for acquisition and retention to face the persistent challenges of this industry. Without a doubt, the most popular
19 May
Top 4 Tips for Creating a Cannabis Dispensary Loyalty Progra...
Four types of loyalty programs that work best in cannabis Loyalty programs are one of the best ways to keep customers coming back to your business. An effective dispensary loyalty program rewards customers for bringing their business to you and creates value for both your brand and your loyal customers. In this article we’ll go
10 May
What Role Does a CRM Play in the Cannabis Industry
There are numerous marketing tools In the cannabis industry that brands and retailers alike need to take advantage of. One of the most important ones is a CRM system built specifically for cannabis businesses. Understanding What Makes a Cannabis CRM Before we dive into why a CRM system is so important for cannabis businesses, let’s
07 Jun
Winning Back Lost Dispensary Customers
Communicating with customers is harder than ever with many choosing to place orders on eCommerce sites as opposed to in-store. That being said, finding ways to communicate is key to driving them to either channel, which is why text message marketing is so powerful in today’s increasingly digital world. This lack of communication also makes
02 Apr
How to Run a Cannabis Loyalty Program In Canada
Customer retention is extremely important, especially considering that as cannabis becomes more widely accepted and more dispensaries open their doors, there will be many more customers with a lot more choices. Making sure existing customers become loyal customers at your dispensary is a must. In fact, a 5% increase in customer retention rates can increase
09 Oct
Cannabis Loyalty Programs Aren’t Just for Dispensaries...
Who said that loyalty programs were only for dispensaries? Loyalty programs have been growing in popularity in the cannabis industry and have proven their ability to drive sales and increase the percentage of customers that are considered repeat customers. But how do they do this? What is it about loyalty rewards programs that makes them
05 May
Tips For Increasing Customer Engagement During COVID-19
As consumers across the country continue to shelter in place and stock up on their favorite cannabis products to get them through quarantine, several regional retailers have experienced noticeable upticks in customer engagement and retention in recent months. While this can be an unpredictable period for dispensaries, it is arguably more important than ever to
20 Apr
What Is Loyalty Active Engagement Rate and How Can Dispensar...
As dispensaries around the country begin shifting their businesses to online, pickup, or delivery-only platforms, retailers must also consider how to maintain loyalty engagement when stringent health regulations are discouraging personal interactions. Since the consumer experience is largely determined by the unique personalities that make up a dispensary, retailers should utilize creative cannabis marketing tools
19 Jul
Cannabis Retailers Have To Change Their Approach In Order To...
This article was originally published by Yahoo! Finance By Jeffrey Harris, Co-Founder and Chief Executive Officer, springbig. Financial predictions about the cannabis market have been exciting analysts for some time as marijuana becomes more mainstream. Consider the facts: As of 2018, there were already 12 cannabis companies with a stock market value worth more than