The Dos and Don’ts of Cannabis Marketing
The cannabis industry and cannabis culture have been growing non-stop since it began legally in 2012. In 2020, the industry reached new heights, with sales topping out at almost $21.3 billion. That 48% increase in sales from 2019 is impressive, especially considering the restraints imposed by the pandemic. If you’re a cannabis business wanting to
How to Make Your Dispensary Stand Out on Social Media
Cannabis Social Media Marketing As we get further into the 2000s, we can take a look at the world around us and compare it to the recesses of our memory. Needless to say, there are some stark differences, but if you were to ask anyone about one thing that stands out about today’s world, their
Springbig’s Guide to Cannabis Marketing
How do you market a cannabis business? The cannabis industry isn’t for the faint of heart. Beginning with its legal requirements, growing in the cannabis market is full of challenges. From cannabis-specific laws that differ state to state to general regulations like the HIPAA, TCPA, CCPA, you will need to ensure that you’re ready to
Common eCommerce Mistakes That are Holding Back Dispensary Loyalty and...
Having a streamlined and user-friendly e-commerce platform is more important than ever this year. Ordering online for pickup or delivery is widely available and even encouraged in every state where cannabis products are legal, and retailers across the country have rapidly pivoted to this new reality. While many dispensaries are solely focused on getting their
How Cannabis Retailers Have Successfully Adapted to the COVID-19 Lands...
As the pandemic continues to challenge established retail practices and consumer behaviors across the country, dispensaries have adapted exceptionally well to this new normal by strategically leveraging dispensary technology. While several mainstream industries are struggling to find safe ways to reopen and engage with their customers, cannabis retailers have found clever solutions to keep their
2020: The Year of Cannabis eCommerce
COVID-19 Made Dispensary eCommerce Essential to Business When it comes to consumer habits, nothing is more prevalent or lucrative than online shopping. Mainstream marketing studies have shown that 2019 U.S. online retail sales reached approximately $365.2 billion and are projected to explode to nearly $600 billion by 2024. Customers are drawn to the convenience, personalization,
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