Direct-To-Consumer Advertising for the Cannabis Industry
The cannabis industry is rapidly evolving and shows no signs of slowing down. It seems like new laws and restrictions are being passed almost daily. Within the industry itself, new marketing agencies are promoting guaranteed ROI and ‘flawless’ cannabis search engine optimization and marketing plans. New products and competitors have introduced every day and new
5 Tips for Cannabis Dispensary Online Reputation Management
Getting a cannabis dispensary or brand up and running in the cannabis industry takes a lot of hard work and dedication. Not only does it take a substantial amount of time and money to get started, but it also takes a substantial amount of time and money to get off the ground. Between marketing, inventory,
Why the biggest California cannabis brands advertise with sp...
Why do the biggest brands in CA like Kiva, Wyld, Cann, CannaCraft, and Indus all use springbig? The short answer: springbig has the first digital ad network dedicated to brands called Brands by springbig. But that’s not it. Springbig also has the marketing tools brands need to push their brand and stay compliant while doing
How Local Influencer Marketing Can Take Dispensary Loyalty t...
Unlike mainstream consumer industries, cannabis retailers must navigate a myriad of constantly evolving marketing regulations in order to engage with customers. These unique restrictions often bar companies from directly interacting with potential customers and make effective marketing strategies off-limits to most businesses. While mainstream retailers have fully embraced influencer marketing to sell everything from rugs
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