Massachusetts Dispensary Sales Surge
This year has forced retailers spanning every industry to reevaluate their existing sales strategies. For cannabis dispensaries in Massachusetts, this was especially pertinent given the state’s stringent COVID retail regulations in the first half of the year. Although most states around the country classified all forms of legal cannabis as essential businesses that could stay […]
Nevada Cannabis Retailers Improve Sales Performance Despite Tourism Slump
As cannabis retailers navigate the new consumer landscape brought on by the ongoing pandemic, many have leaned into their base of existing loyal customers to drive sales and thrive in this challenging time. But what happens to dispensaries in states like Nevada with a sizable tourist population? Building dispensary brand loyalty and maintaining sales can […]
PAX Doubles Sales at Leading Dispensary Through Brands by springbig Campaign
As the cannabis market becomes more diversified and competitive, many established brands are seeking out more effective ways to engage new and returning customers in this new retail landscape. Although consumers have come to embrace recent innovations within the cannabis industry, federal laws and advertising regulations have yet to catch up, meaning that cannabis advertising […]
Why Dispensary Loyalty Programs are More Important than Ever
Trying to find something that will give your dispensary marketing strategy the advantage it needs to help you stand out amongst your competition and boost your ROI? Maybe instead of looking for more channels to bring customers into your store you should be looking for more ways to keep customers coming back. Just a simple […]
Washington Retailers Drive Sales and Loyalty Redemptions
Retailers across all industries have been forced to adapt to the ever evolving consumer landscape in the wake of COVID-19, but many cannabis retailers have embraced tech-driven solutions in this time of uncertainty. This is especially the case for retailers in Washington that have leveraged inventive ways to increase dispensary brand loyalty and make the […]
Oregon Cannabis Retailers Maintain Loyalty Momentum During Pandemic
Retail businesses have taken a substantial hit during COVID-19 shutdowns, but cannabis retailers in several states have mostly bucked this national trend. This is especially the case in Oregon, where springbig found that dispensary partners have experienced a 40% increase in both total spend and visits and a staggering 86% increase in loyalty reward redemptions […]
Learn about our latest POS integration with Growflow!
There are a lot of hoops to jump through and rules to abide by when it comes to running a cannabis dispensary. That’s not to mention all the effort that goes into inventory management, employee management, and customer relations. Remaining compliant in the industry all while ensuring your business processes are running smoothly is a […]
Survey Your Customers Through Our Integration With Budtender!
When it comes to running a business, it’s important that you understand your customers so that you’re able to cater to their exact needs. If you’re unable to understand your customers’ needs you could be investing shelf space and your marketing budget into the wrong products. Understanding your customers is especially important in the cannabis […]
5 Features Every Cannabis Retail Loyalty Program Needs
Did you know that studies have shown gaining a new customer is actually 5 to 25 times more expensive than retaining an existing one? On top of being cheaper, improving customer retention rates by just 5% has been shown to be able to boost profits up to 95%. But how can you gain more repeat […]
How Local Influencer Marketing Can Take Dispensary Loyalty to the Next Level
Unlike mainstream consumer industries, cannabis retailers must navigate a myriad of constantly evolving marketing regulations in order to engage with customers. These unique restrictions often bar companies from directly interacting with potential customers and make effective marketing strategies off-limits to most businesses. While mainstream retailers have fully embraced influencer marketing to sell everything from rugs […]
