Blogs BY SPRINGBIG
Dive into one of our curated blogs to learn more about regulated industries
5 Features Every Cannabis Retail Loyalty Program Needs
Did you know that studies have shown gaining a new customer is actually 5 to 25 times more expensive than retaining an existing one? On top of being cheaper, improving customer retention rates
How Local Influencer Marketing Can Take Dispensary Loyalty to the Next Level
Unlike mainstream consumer industries, cannabis retailers must navigate a myriad of constantly evolving marketing regulations in order to engage with customers. These unique restrictions often bar companies from directly interacting with potential customers
Perfect Timing: When Should You Send Your Dispensary Text Message Campaigns?
Text message marketing has become a staple of many dispensaries’ marketing strategies. With its 98% open rate and with 90% of messages being opened within the first 3 minutes of them being sent,
How One California Cannabis Brand Was Able to Generate 1,713% ROI Using springbig Brands
Existing state and federal regulations have made cannabis advertising and marketing unnecessarily cumbersome for consumer-facing cannabis companies. While mainstream brands are free to directly market their products to potential customers, cannabis companies are
How to Create a Dispensary Customer Referral Program
Turning Customers into Marketers We all want to expand our business’ customer base, and turn those new customers into regulars. But what is the best way to do this? Social media marketing, text
How Cannabis Retailers Have Successfully Adapted to the COVID-19 Landscape
As the pandemic continues to challenge established retail practices and consumer behaviors across the country, dispensaries have adapted exceptionally well to this new normal by strategically leveraging dispensary technology. While several mainstream industries
3 Ways springbig’s Partnership With Onfleet Will Boost Dispensary Brand Loyalty
Earlier this week, springbig announced its partnership with Onfleet, one of the leading providers of last-mile delivery software and services. Onfleet powers almost a million deliveries per second nationwide and is a trusted
