5 Features Every Cannabis Retail Loyalty Program Needs
Did you know that studies have shown gaining a new customer is actually 5 to 25 times more expensive than retaining an existing one? On top of being cheaper, improving customer retention rates by just 5% has been shown to be able to boost profits up to 95%. But how can you gain more repeat […]
How to Build Dispensary Brand Loyalty During COVID-19
In this period of rapidly changing retail trends and practices, ingenuity is required to reach and retain loyal cannabis customers. We’ve previously mentioned thoughtful ways to increase customer engagement, but how can dispensaries adjust their loyalty programs to keep customers interested throughout the health crisis and beyond? Below are three ways to boost dispensary brand […]
What Is Loyalty Active Engagement Rate and How Can Dispensaries Measure and Increase It?
As dispensaries around the country begin shifting their businesses to online, pickup, or delivery-only platforms, retailers must also consider how to maintain loyalty engagement when stringent health regulations are discouraging personal interactions. Since the consumer experience is largely determined by the unique personalities that make up a dispensary, retailers should utilize creative cannabis marketing tools […]
Engage Medical Marijuana Customers With an SMS Marketing Program
Ding. Your phone alerts you to a text message. You see that your pharmacy has sent you a text letting you know that it might be time to refill your prescription. You reply with a YES to refill the prescription. Ding. Your pharmacy lets you know your medicine is ready to be picked up. Simple. […]
3 ways To Retain Dispensary Customers After The Holiday Rush
Cannabis businesses saw record sales this past ‘Green Wednesday’ and ‘Black Friday’. But now that those days have passed dispensary owners should be asking themselves how they are going to turn those holiday shoppers into repeat customers. We’ll provide 3 proven methods of boosting customer retention to get those holiday shoppers coming back for more […]
3 Best Ways to Improve Your Cannabis Dispensary’s Website
Websites are a window into your dispensary Here’s a fact: It’s 2019. Another fact: the internet dictates a lot of what goes on in and around our lives. Whether it be Amazon or Instagram, the internet keeps us connected to things the generations prior didn’t even think were possible. Entire industries have been unlocked and […]
7 Data Points Every Dispensary Needs in a Cannabis CRM
defining ‘data points’ For some people, a “data point” might sound like some abstract variable in a complex algorithm that only mac-geniuses and millennials understand. But the truth is, a “data point” is simply a discrete unit of information. In a more general sense, any single fact is considered a data point. The place you […]
Really? CRM For The Cannabis Industry?
April 25, 2019 | Gene Marks Oftentimes I meet with sales and marketing executives who work for manufacturing, distribution, field service, pharmaceutical, or retail companies and they ask for CRM systems that are suited to their industry. These are specific verticals. So why not cannabis? The cannabis industry – as we all know – has […]
How cannabis CRM software increases customer loyalty
How cannabis CRM software increases customer loyalty A PotNetwork Exclusive Although an emerging industry in its own unique market, most marijuana businesses face many of the same issues found in most of the retail sector today. Primary among those issues is customer loyalty and retention. The idea that product alone will keep customers coming back […]
springbig and Green Bits partner to integrate dispensary POS and loyalty software
Cannabis loyalty technology company springbig, this week announced a new partnership with Green Bits, the industry-leading retail and automated compliance management platform for legal cannabis. According to a press release, springbig, which uses SMS, loyalty marketing, and other tools to encourage repeat business for cannabis retailers, will integrate its technology with Green Bits’ point-of-sale (POS) […]