customer segmentation
Segmentation: Optimize Your Dispensary Marketing S...

Even if you have quality products, exceptional customer service, a thorough loyalty program, and availability on the top ecommerce platforms, your cannabis dispensary may still be falling short of its true potential. So, what’s the

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Best digital advertising tools for cannabis delive...

The cannabis industry is a fast-paced industry, and recently delivery has taken the industry by storm. Especially since COVID, delivery is crucial. If you’re a cannabis delivery service or a dispensary using one, then keep

passion for cannabis
7 Tips to Upsell Customers at Your Dispensary

Increase Sales and Boost Revenue for Your Dispensary Whenever a customer walks into your dispensary or is shopping online you want them to buy as much as they possibly can because, obviously, the more they

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Flower, The King of Cannabis Retail

Business is Blooming In an ever-changing industry such as the cannabis industry, if you want to maximize customer spend then you’re going to have to keep up with the trends within the industry. Knowing what

Use Branded Merchandise to Market Your Dispensary

We live in a world where brand recognition and brand awareness is key. Huge corporations like Amazon have stamped even their smirking logo into the minds of hundreds of millions of people, which is part

personalized marketing
The Benefits of Personalized Marketing and Automat...

In a competitive industry like the Cannabis industry, everybody is looking for any and all ways to stay ahead of the competition. In the digital age, doing this comes down to a lot more than

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How COVID-19 Changed Cannabis Consumer Behavior

As we are all aware, things have changed drastically over the last few months due to COVID-19. Even the simplest things such as eating inside a restaurant either aren’t possible anymore or are much harder

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Popular Advertising Strategies Fall Short in the C...

The Cannabis Marketing Ecosystem is Unique As the cannabis industry has evolved with time, so have the laws and regulations that restrict it. These laws and regulations are anything but simple and easy to understand,

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5 dispensary marketing ideas for Labor Day 2020

Labor Day weekend is here and while time and time again it has proved to be one of the most profitable days of the year for the cannabis industry, many cannabis dispensaries still fail to

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Massachusetts Dispensary Sales Surge

This year has forced retailers spanning every industry to reevaluate their existing sales strategies. For cannabis dispensaries in Massachusetts, this was especially pertinent given the state’s stringent COVID retail regulations in the first half of