How to Maximize 4/20 Cannabis Sales
The Most Important Day for Cannabis Retailers 4/20 is arguably the most famous random day turned holiday in the country in recent memory. Many people can’t even hear the number 420 without thinking of cannabis and most cannabis businesses rely on this day for a huge share of their yearly dispensary sales. Because of this, […]
How to Promote and Market Your Cannabis Dispensary
Tips for Making a Dispensary Marketing Plan Entering the cannabis industry can be an intimidating and scary venture. With uncertainty at every corner and with the laws and regulations governing the industry changing constantly, opening up a dispensary requires a person with courage, optimism, and patience. Even the process of applying for a license can […]
How Gen Z Will Shape the Future of the Cannabis Industry
How the next generation of adults will be cannabis’ biggest consumers Who is Gen Z? Born in 1997 or later, Generation Z is the youngest generation bracket — with the oldest age among them turning 25 in 2022. One in ten voters in the 2020 electorate was part of this generation, and the numbers will […]
Ecommerce for Cannabis Dispensaries
Cannabis Ecommerce Trends So Far Coming off historically hot years for global online sales, many are wondering what the future holds for the e-commerce marketplace. Was its success over 2020 and 2021 just some fluke caused by the pandemic, or will we continue to see online ordering rise and possibly surpass in-person retail? In light […]
A Guide to Dispensary App Push Notifications
A Guide to Dispensary App Push Notifications As business reliance on mobile apps increases, businesses, including cannabis dispensaries, are learning that a successful app requires far more than sophisticated software development. Mobile apps are inextricably connected to your business’s marketing strategy, and how you market your mobile app can make or break how successful it […]
How to Maximize Cannabis Sales in Summer 2021
Over the years, the cannabis industry has been on a constant trajectory of growth. Even during the COVID-19 pandemic, the industry persevered and continued to grow. That being said, the cannabis industry didn’t escape the pandemic unchanged. Over the course of the pandemic (that we are arguably nearing the end of), the cannabis industry experienced […]
Cannabis Marketing on LinkedIn
Think you’re doing everything you can for your cannabis marketing strategy? You might not be. Even if you’re tapping all of the popular social media platforms like Instagram, Twitter, and Facebook, as well as getting in on other digital advertising methods, you may still be missing one thing: LinkedIn. Yes, cannabis marketing on LinkedIn is […]
