How One California Cannabis Brand Was Able to Generate 1,713% ROI Using springbig Brands
Existing state and federal regulations have made cannabis advertising and marketing unnecessarily cumbersome for consumer-facing cannabis companies. While mainstream brands are free to directly market their products to potential customers, cannabis companies are still barred from utilizing this essential line of communication to find new growth opportunities. springbig Brands aims to solve this critical pain […]
How Cannabis Retailers Have Successfully Adapted to the COVID-19 Landscape
As the pandemic continues to challenge established retail practices and consumer behaviors across the country, dispensaries have adapted exceptionally well to this new normal by strategically leveraging dispensary technology. While several mainstream industries are struggling to find safe ways to reopen and engage with their customers, cannabis retailers have found clever solutions to keep their […]
How to Build Dispensary Brand Loyalty During COVID-19
In this period of rapidly changing retail trends and practices, ingenuity is required to reach and retain loyal cannabis customers. We’ve previously mentioned thoughtful ways to increase customer engagement, but how can dispensaries adjust their loyalty programs to keep customers interested throughout the health crisis and beyond? Below are three ways to boost dispensary brand […]
Tips For Increasing Customer Engagement During COVID-19
As consumers across the country continue to shelter in place and stock up on their favorite cannabis products to get them through quarantine, several regional retailers have experienced noticeable upticks in customer engagement and retention in recent months. While this can be an unpredictable period for dispensaries, it is arguably more important than ever to […]
What Is Loyalty Active Engagement Rate and How Can Dispensaries Measure and Increase It?
As dispensaries around the country begin shifting their businesses to online, pickup, or delivery-only platforms, retailers must also consider how to maintain loyalty engagement when stringent health regulations are discouraging personal interactions. Since the consumer experience is largely determined by the unique personalities that make up a dispensary, retailers should utilize creative cannabis marketing tools […]
2020: The Year of Cannabis eCommerce
COVID-19 Made Dispensary eCommerce Essential to Business When it comes to consumer habits, nothing is more prevalent or lucrative than online shopping. Mainstream marketing studies have shown that 2019 U.S. online retail sales reached approximately $365.2 billion and are projected to explode to nearly $600 billion by 2024. Customers are drawn to the convenience, personalization, […]
