Perfect Timing: When Should You Send Your Dispensary Text Message Campaigns?
Text message marketing has become a staple of many dispensaries’ marketing strategies. With its 98% open rate and with 90% of messages being opened within the first 3 minutes of them being sent, if you aren’t utilizing text message marketing in your cannabis marketing strategy then you’re missing out. If you are a part of […]
How One California Cannabis Brand Was Able to Generate 1,713% ROI Using springbig Brands
Existing state and federal regulations have made cannabis advertising and marketing unnecessarily cumbersome for consumer-facing cannabis companies. While mainstream brands are free to directly market their products to potential customers, cannabis companies are still barred from utilizing this essential line of communication to find new growth opportunities. springbig Brands aims to solve this critical pain […]
How to Create a Dispensary Customer Referral Program
Turning Customers into Marketers We all want to expand our business’ customer base, and turn those new customers into regulars. But what is the best way to do this? Social media marketing, text message marketing, search engine marketing etc…? All of these methods have their value, but there is a much simpler and more direct […]
How Cannabis Retailers Have Successfully Adapted to the COVID-19 Landscape
As the pandemic continues to challenge established retail practices and consumer behaviors across the country, dispensaries have adapted exceptionally well to this new normal by strategically leveraging dispensary technology. While several mainstream industries are struggling to find safe ways to reopen and engage with their customers, cannabis retailers have found clever solutions to keep their […]
3 Ways springbig’s Partnership With Onfleet Will Boost Dispensary Brand Loyalty
Earlier this week, springbig announced its partnership with Onfleet, one of the leading providers of last-mile delivery software and services. Onfleet powers almost a million deliveries per second nationwide and is a trusted partner among a diverse range of industries, including grocery, retail, alcohol, pharmacy, and of course, cannabis. Utilizing a reliable delivery platform is […]
How to Build Dispensary Brand Loyalty During COVID-19
In this period of rapidly changing retail trends and practices, ingenuity is required to reach and retain loyal cannabis customers. We’ve previously mentioned thoughtful ways to increase customer engagement, but how can dispensaries adjust their loyalty programs to keep customers interested throughout the health crisis and beyond? Below are three ways to boost dispensary brand […]
springbig Integrates with LeafLogix Point of Sale
BOCA RATON, Fla., March 4, 2020 /PRNewswire/ — springbig, a leading provider in cannabis CRM and loyalty marketing technology, today announced a new Point of Sale (POS) integration with LeafLogix, a cutting-edge, cloud-based seed-to-sale ERP solution for cannabis businesses. With this integration, dispensary customers who have LeafLogix and springbig will be able to redeem rewards and […]
Cannabis Retailers Have To Change Their Approach In Order To Target The Right Consumers | Yahoo
This article was originally published by Yahoo! Finance By Jeffrey Harris, Co-Founder and Chief Executive Officer, springbig. Financial predictions about the cannabis market have been exciting analysts for some time as marijuana becomes more mainstream. Consider the facts: As of 2018, there were already 12 cannabis companies with a stock market value worth more than […]
