Flower, The King of Cannabis Retail
Business is Blooming In an ever-changing industry such as the cannabis industry, if you want to maximize customer spend then you’re going to have to keep up with the trends within the industry. Knowing what customers want before they walk in the door is the key to having a successful cannabis product marketing strategy and […]
How COVID-19 Changed Cannabis Consumer Behavior
As we are all aware, things have changed drastically over the last few months due to COVID-19. Even the simplest things such as eating inside a restaurant either aren’t possible anymore or are much harder to do. As people have changed how they live their lives, their cannabis preferences have changed. This holds true as […]
Common eCommerce Mistakes That are Holding Back Dispensary Loyalty and Sales
Having a streamlined and user-friendly e-commerce platform is more important than ever this year. Ordering online for pickup or delivery is widely available and even encouraged in every state where cannabis products are legal, and retailers across the country have rapidly pivoted to this new reality. While many dispensaries are solely focused on getting their […]
5 dispensary marketing ideas for Labor Day 2020
Labor Day weekend is here and while time and time again it has proved to be one of the most profitable days of the year for the cannabis industry, many cannabis dispensaries still fail to prepare and advertise for the festivities. In fact, the profits are so high during labor day that the three day […]
PAX Doubles Sales at Leading Dispensary Through Brands by springbig Campaign
As the cannabis market becomes more diversified and competitive, many established brands are seeking out more effective ways to engage new and returning customers in this new retail landscape. Although consumers have come to embrace recent innovations within the cannabis industry, federal laws and advertising regulations have yet to catch up, meaning that cannabis advertising […]
Why Dispensary Loyalty Programs are More Important than Ever
Trying to find something that will give your dispensary marketing strategy the advantage it needs to help you stand out amongst your competition and boost your ROI? Maybe instead of looking for more channels to bring customers into your store you should be looking for more ways to keep customers coming back. Just a simple […]
Washington Retailers Drive Sales and Loyalty Redemptions
Retailers across all industries have been forced to adapt to the ever evolving consumer landscape in the wake of COVID-19, but many cannabis retailers have embraced tech-driven solutions in this time of uncertainty. This is especially the case for retailers in Washington that have leveraged inventive ways to increase dispensary brand loyalty and make the […]
Oregon Cannabis Retailers Maintain Loyalty Momentum During Pandemic
Retail businesses have taken a substantial hit during COVID-19 shutdowns, but cannabis retailers in several states have mostly bucked this national trend. This is especially the case in Oregon, where springbig found that dispensary partners have experienced a 40% increase in both total spend and visits and a staggering 86% increase in loyalty reward redemptions […]
How Cannabis Retailers Can Overcome the Most Pressing Industry Pain Points
Every industry comes with its unique challenges, but there are few modern industries that experience as many operational and regulatory obstacles as cannabis retail. In the process of finding new and compliant ways to attract and retain customers, legal retailers often end up clashing with numerous pain points that hinder their organic growth. In this […]
5 Features Every Cannabis Retail Loyalty Program Needs
Did you know that studies have shown gaining a new customer is actually 5 to 25 times more expensive than retaining an existing one? On top of being cheaper, improving customer retention rates by just 5% has been shown to be able to boost profits up to 95%. But how can you gain more repeat […]
