It’s a Budz Story: The Power and Importance of Referral Programs
Explore the role of referral programs in the cannabis sector. Understand how they cultivate trust and community. See how Budz by Springbig pioneers with specialized referral approaches.
How Instant Points Benefit You and Your Members
What are the benefits of instant rewards? Instant rewards is a system where users earn points immediately after completing certain actions or transactions. These points are redeemable for immediate benefits, such as discounts, freebies, or other incentives, providing instant gratification for the user. With an instant point system, dispensaries can motivate customers to pick their […]
Why Customers Opt-in to Dispensary Text Marketing
Top reasons why customers opt-in to dispensary text message marketing Text message marketing is one of the most effective ways for dispensaries to marketing to their customers. Not only does text message marketing boast a 98% open rate, but it also lends itself well to the cannabis industry as it allows dispensaries to stay compliant […]
4 ways to make your cannabis marketing strategy stand out
You can do everything you can to try to keep up with the competition, but in the cannabis industry, it’s going to take a lot more than just doing what everyone else is doing to stick out. Yes, it is extremely important to have things like a loyalty program, text message marketing, delivery, and great […]
Cannabis Loyalty Programs Aren’t Just for Dispensaries. Brands Can Use Them Too
Who said that loyalty programs were only for dispensaries? Loyalty programs have been growing in popularity in the cannabis industry and have proven their ability to drive sales and increase the percentage of customers that are considered repeat customers. But how do they do this? What is it about loyalty rewards programs that makes them […]
5 Features Every Cannabis Retail Loyalty Program Needs
Did you know that studies have shown gaining a new customer is actually 5 to 25 times more expensive than retaining an existing one? On top of being cheaper, improving customer retention rates by just 5% has been shown to be able to boost profits up to 95%. But how can you gain more repeat […]
How Local Influencer Marketing Can Take Dispensary Loyalty to the Next Level
Unlike mainstream consumer industries, cannabis retailers must navigate a myriad of constantly evolving marketing regulations in order to engage with customers. These unique restrictions often bar companies from directly interacting with potential customers and make effective marketing strategies off-limits to most businesses. While mainstream retailers have fully embraced influencer marketing to sell everything from rugs […]
How to Create a Dispensary Customer Referral Program
Turning Customers into Marketers We all want to expand our business’ customer base, and turn those new customers into regulars. But what is the best way to do this? Social media marketing, text message marketing, search engine marketing etc…? All of these methods have their value, but there is a much simpler and more direct […]
How to Build Dispensary Brand Loyalty During COVID-19
In this period of rapidly changing retail trends and practices, ingenuity is required to reach and retain loyal cannabis customers. We’ve previously mentioned thoughtful ways to increase customer engagement, but how can dispensaries adjust their loyalty programs to keep customers interested throughout the health crisis and beyond? Below are three ways to boost dispensary brand […]
