Popular Advertising Strategies Fall Short in the Cannabis industry
The Cannabis Marketing Ecosystem is Unique As the cannabis industry has evolved with time, so have the laws and regulations that restrict it. These laws and regulations are anything but simple and easy to understand, as they differ from state to state and can even differ depending on what city you are in. This makes […]
Massachusetts Dispensary Sales Surge
This year has forced retailers spanning every industry to reevaluate their existing sales strategies. For cannabis dispensaries in Massachusetts, this was especially pertinent given the state’s stringent COVID retail regulations in the first half of the year. Although most states around the country classified all forms of legal cannabis as essential businesses that could stay […]
PAX Doubles Sales at Leading Dispensary Through Brands by springbig Campaign
As the cannabis market becomes more diversified and competitive, many established brands are seeking out more effective ways to engage new and returning customers in this new retail landscape. Although consumers have come to embrace recent innovations within the cannabis industry, federal laws and advertising regulations have yet to catch up, meaning that cannabis advertising […]
Washington Retailers Drive Sales and Loyalty Redemptions
Retailers across all industries have been forced to adapt to the ever evolving consumer landscape in the wake of COVID-19, but many cannabis retailers have embraced tech-driven solutions in this time of uncertainty. This is especially the case for retailers in Washington that have leveraged inventive ways to increase dispensary brand loyalty and make the […]
How One California Cannabis Brand Was Able to Generate 1,713% ROI Using springbig Brands
Existing state and federal regulations have made cannabis advertising and marketing unnecessarily cumbersome for consumer-facing cannabis companies. While mainstream brands are free to directly market their products to potential customers, cannabis companies are still barred from utilizing this essential line of communication to find new growth opportunities. springbig Brands aims to solve this critical pain […]
3 Ways springbig’s Partnership With Onfleet Will Boost Dispensary Brand Loyalty
Earlier this week, springbig announced its partnership with Onfleet, one of the leading providers of last-mile delivery software and services. Onfleet powers almost a million deliveries per second nationwide and is a trusted partner among a diverse range of industries, including grocery, retail, alcohol, pharmacy, and of course, cannabis. Utilizing a reliable delivery platform is […]
How to Build Dispensary Brand Loyalty During COVID-19
In this period of rapidly changing retail trends and practices, ingenuity is required to reach and retain loyal cannabis customers. We’ve previously mentioned thoughtful ways to increase customer engagement, but how can dispensaries adjust their loyalty programs to keep customers interested throughout the health crisis and beyond? Below are three ways to boost dispensary brand […]
