Research has shown that there are two motivating factors that drive repeat business in the United States: access to a dispensary loyalty program and a relationship with customers. Keep customers coming through your door with a killer dispensary rewards and loyalty program in place.
Using marketing tools, you can create, schedule, automate, and send specific campaigns to segmented groups based on their interests or their spending habits to increase traffic and sales.
To attract customers of all segments and interests, try sending any (or all) of these five examples of effective promos/offers for dispensary rewards:
You got a new customer in your store and sign up for your program, so how do you ensure they come back? When new customers sign up for your dispensary rewards program, break out the welcome campaigns. Your goal is to make your new members feel as though they are part of your business’s family, so send them a warm welcome with an enticing incentive to come back to your store.
Here’s a good campaign to send to your new members: “Welcome to [business name]’s family! We’re so happy to have you, we want to offer you a little something special. Come in before [expiration date] and save 10% on your entire purchase!”
10% doesn’t sound right to you? Offering a 10% discount is fairly common, but if that doesn’t work for your dispensary, you can definitely alter it. Other common ‘welcome’ incentives can be a free gift or a BOGO offer.
thank your VIPs
Every business’s goal is to get as many VIP, high-spending customers as possible, and the best way to get your everyday customers to that level is to thank them. Creating an offer or special exclusively for your VIP’s will encourage more of your everyday customers to get on the VIP level, and by rewarding your more frequent customers, you’re showing them how much you care.
To entice your everyday customers to get on the VIP level, you should send a campaign letting them know about the VIP perks: “This weekend only, get 10% off your entire purchase and all VIP’s will get an extra 20% off their entire purchase!”
Adding signage around your store about the specials VIP’s get will also entice your everyday customers to spend more to get to that VIP level.
Do you have that one special item that just seems to be outperforming all others? Or something that you think your customers would really LOVE getting for free or extremely discounted? Sending out a text message campaign offering that item for free when a spend threshold is met results in significantly higher spending per visit.
Here’s a great example of a minimum purchase special campaign: “It’s Penny Pre-Roll day! Get a pre-roll for a PENNY for every $100 spent today!”
Typically a minimum purchase campaign results in a 65% higher spend than an average campaign.
Nearly every dispensary runs at least one type of daily deal. Shatterday, Waxxy Wednesday, Thirsty Thursday, Pre-Roll Friday, and more are becoming more and more common in the cannabis industry. Sending out a campaign letting your customers know about your daily deals will get your customers excited to hear from you every day (or on the anticipated days) and result in seeing more and more regular loyal customers.
The most popular daily deals are Shatterday Saturday, Tasty Tuesday, Waxxy Wednesday, and [Business Name] Thursday.
Shatterday Saturday campaigns are just that, about Shatter! While Tasty Tuesday is a great time to promote your delicious edibles, and Waxxy Wednesday to push your deals on Wax.
On Thursday dispensaries should send out enticing campaigns that will get customers rushing to their store to get their weekend goods, since Thursday is the most popular day for weekend shopping, on average.
After a few weeks, your customers will be eagerly waiting by their phones anticipating that daily deal!
Ever have a slow time at your dispensary? Or maybe an extremely busy time?
Try sending out a happy hour campaign! If you’re anticipating a slow time or even a busy time, sending a campaign with an enticing promotion or special will get more customers running to your store. The best promotion to send when you’re anticipating a slow time is a very enticing special or offer, like a percentage of a popular item, or a free item with a spend threshold or product buy (buy a cartridge and get a free battery).
Why would you want more traffic when you’re already busy? Well, usually when you’re anticipating a busy time, you have more budtenders at your store, so some more customers should be no sweat and thus a great time to incentivize your customers to come in with a friend. A great campaign to send when you’re at your busiest is: “Come in with a friend and both get x% off your entire purchase”
Using dispensary text messages to promote refer-a-friend programs can help to generate new leads and customers. Referral marketing is special because as opposed to traditional business-to-customer marketing, this is a customer to customer marketing. Moreover, it is friend-to-friend or colleague-to-colleague marketing. This means each referral is accompanied by the trust the individual has with the referrer. Because of this additional trust factor, customers referred by a friend are more likely to actually make a purchase and even more likely to spend more on each purchase. This trust and personal connection are what make referral marketing able to provide such high-quality leads for such a low investment
The taboo surrounding recreational cannabis use has only recently started to fade and some people may still be wary or even nervous about trying new things. There are many misconceptions about cannabis use that have been perpetuated over the years that you can work on dispelling.
Take for example the idea that cannabis makes one ‘lazy’. Experienced consumers know well that certain types of cannabis products not only don’t make you lazy but actually improve your productivity! Say you’ve created a segment of newly enrolled customers who are professionals. You can create campaigns educating them on the realities of the product.
Many people in Gen X and above may have experienced cannabis at some point in their youth, but there has been a massive increase in the variety of cannabis products as well as the method of consumption. Some people might not even know that extracts and concentrates exist! SMS marketing is a great opportunity to educate new customers on everything your dispensary has to offer besides the stereotypes they may have come to the table with.
Text marketing is a great way to reach out to your dispensary customers. It’s personal, immediate, and allows you to connect with them on a more intimate level. Plus, it’s an easy way to keep them updated on new products, sales, and events. If you haven’t started using text marketing yet, now is the time! Start texting your customers today and see how your business grows.
CEO and Co-founder of springbig