Dream Daze Case Study
Key Result
~2x higher lifetime value from app users compared to non-app users
Industry
Cannabis
Market
New York
Product
Mobile App, Omnichannel Messaging
“A quick text or app notification about new drops or rewards consistently brings familiar faces back through the door… it’s strengthened retention and boosted repeat visits.”
Brandi Bakalik, General Manager
Overview
Dream Daze, a single-location retailer in Depew, New York, uses Springbig’s loyalty, messaging, and mobile app product to create a more personalized and connected customer experience. By combining app engagement with targeted messaging, they’ve built a strategy focused on driving repeat visits and long-term customer value.
Challenge
Dream Daze wanted to create a more intentional and engaging experience for their customers while increasing retention and repeat visits.
They needed a solution that would:
- Keep customers consistently informed about rewards and new products
- Encourage more frequent visits
- Provide clear visibility into campaign performance without juggling multiple tools
Solution
Dream Daze leveraged Springbig’s branded mobile app, SMS messaging, and built-in analytics to create a seamless, data-driven engagement strategy.
With Springbig, they were able to:
- Give customers an easy way to check points, explore rewards, and stay updated before visiting
- Send targeted text and app notifications to drive timely store visits
- Monitor performance and optimize campaigns in real time using a single platform
This created a connected ecosystem where communication, loyalty, and insights all work together.
Results
By combining mobile app engagement with messaging, Dream Daze saw a clear lift in customer value and visit frequency:
- 16% of customers downloaded the app in 6 months
- App users spent $805 on average vs. $366 for non-app users per year
- App users visited 11.3 times vs. 5.3 times for non-app users per year
- ~2x higher lifetime value from app users per year
With Springbig, Dream Daze successfully turned everyday customers into more frequent, higher-value shoppers, all while delivering a more personalized experience.
“The Dream Daze Consumer Loyalty App keeps us connected with our favorite people… it’s made communication more personal, boosted repeat visits, and helped us create an even dreamier shopping experience.”
Brandi Bakalik, General Manager
Why Springbig
When customers are more connected, they come back more often and spend more when they do. Dream Daze proves that mobile-first engagement drives measurable growth.