Making It Personal: Marketing What Matters To Your Dispensary Customers
People love being appreciated for what makes us different. Even when we are connecting with others, we like being seen for what sets us apart. And when it comes to gifts, the more personal they are, the more authentic it feels. So why would customers stay loyal to a dispensary that treats them like just […]
Cannabis Retailers Have To Change Their Approach In Order To Target The Right Consumers | Yahoo
This article was originally published by Yahoo! Finance By Jeffrey Harris, Co-Founder and Chief Executive Officer, springbig. Financial predictions about the cannabis market have been exciting analysts for some time as marijuana becomes more mainstream. Consider the facts: As of 2018, there were already 12 cannabis companies with a stock market value worth more than […]
Why is Text Message Marketing so Important for Dispensaries?
text message marketing in the marijuana business Despite there being many unanswered questions about the future of the cannabis industry, there are two things we can be certain of: First– the cannabis business is only going to keep growing as more legalization efforts push forward. Second– the technology of our time places a wealth of […]
Service with a Smiley Face: How Emojis Can Energize Your Cannabis Marketing Platform
the emoji effect and cannabis marketing From the evolution of text-based emoticons to modern-day electronic ideograms, people have utilized emojis like digital hieroglyphs to add color and character (pun absolutely intended) to their communications. It seems every time a device updates there are new and exciting images for us to decorate our messages with. did […]
How Cannabis Companies Can Create Effective and Legal Text Message Marketing Campaigns
text message marketing within the legal framework No matter the industry, text message marketing is an extremely effective form of advertising. Today, almost everyone owns a cellphone that they keep within arm’s length at all times, and over 90 percent of people read their text messages within 5 minutes of receiving them. Since cannabis companies […]
5 dispensary loyalty marketing trends you should pay attention to.
1. treat your best the best Rewarding your highest spenders is the best way to increase customer loyalty. Identifying and acknowledging these customers is a foolproof way to keep them happy and return often. This is extremely important because repeat customers are the foundation of any successful business including a cannabis business. According to Adobe, […]
Cannabis and loyalty marketing – growing together
Despite recent actions from the US Attorney General’s office, the cannabis industry continues to march forward and evolve as a retail class of trade in those states which allow such trade. Not surprising, the loyalty marketing industry marches forward with them. Helping a merchant ” any merchant ” to identify and retain best customers, communicate […]
why cannabis retailers should embrace text message marketing
Texting is the preferred method of communcation We are living in an era of perhaps the most drastic evolution in consumer behavior since the advent of the modern economy. The mobile revolution is not a very well-kept secret, either. The days of a laborious coupon search, comparison, or even purchase are a thing of the […]
advertising where it counts for marijuana dispensaries
Springbig helps cannabis companies use text messages to work around marketing restrictions. This Article was originally published by MG Retailer Many cannabis companies are prohibited by law from using billboard, television, and radio to advertise their businesses. Digital advertising options are limited, as well, because big platforms like Facebook and Google disallow cannabis ads. Springbig […]
springbig: the latest leader in marijuana marketing
The following Interview with our CEO is an excerpt from an article originally published by The Benzinga Staff & Benzinga Editor on April 3, 2017 Back in April, Benzinga shared an interview with Joel Milton, CEO of Baker Technologies, one of the largest VC-backed cannabis companies in the U.S. The firm offers a customer engagement […]