5 dispensary marketing ideas for Labor Day 2020
Labor Day weekend is here and while time and time again it has proved to be one of the most profitable days of the year for the cannabis industry, many cannabis dispensaries still fail to prepare and advertise for the festivities. In fact, the profits are so high during labor day that the three day […]
Massachusetts Dispensary Sales Surge
This year has forced retailers spanning every industry to reevaluate their existing sales strategies. For cannabis dispensaries in Massachusetts, this was especially pertinent given the state’s stringent COVID retail regulations in the first half of the year. Although most states around the country classified all forms of legal cannabis as essential businesses that could stay […]
Nevada Cannabis Retailers Improve Sales Performance Despite Tourism Slump
As cannabis retailers navigate the new consumer landscape brought on by the ongoing pandemic, many have leaned into their base of existing loyal customers to drive sales and thrive in this challenging time. But what happens to dispensaries in states like Nevada with a sizable tourist population? Building dispensary brand loyalty and maintaining sales can […]
PAX Doubles Sales at Leading Dispensary Through Brands by springbig Campaign
As the cannabis market becomes more diversified and competitive, many established brands are seeking out more effective ways to engage new and returning customers in this new retail landscape. Although consumers have come to embrace recent innovations within the cannabis industry, federal laws and advertising regulations have yet to catch up, meaning that cannabis advertising […]
How to Advertise Cannabis Products
Digital Marketing for Cannabis brands Building a digital marketing strategy for cannabis businesses can be confusing and frustrating. As opposed to other industries, many avenues of advertisement do not allow cannabis advertising. What makes advertising as a cannabis company even more frustrating are the various laws and regulations and requirements for advertising due to marijuana still being a federally illegal drug. Can Cannabis Advertising truly […]
How One California Cannabis Brand Was Able to Generate 1,713% ROI Using springbig Brands
Existing state and federal regulations have made cannabis advertising and marketing unnecessarily cumbersome for consumer-facing cannabis companies. While mainstream brands are free to directly market their products to potential customers, cannabis companies are still barred from utilizing this essential line of communication to find new growth opportunities. springbig Brands aims to solve this critical pain […]
Dispensary Text Marketing Guidelines to Consider During a Pandemic
Companies spanning every industry are either feeling the impact of the rapidly evolving global health crisis or adjusting their business models accordingly. Fortunately, cannabis retailers have been categorized as essential businesses by several states and currently have the opportunity to keep their doors open. Without an exact end date in sight, retailers should adapt their […]
How dispensary text message marketing can boost your sales
At the risk of stating the obvious- the main purpose of marketing your dispensary is to have an increase in customer awareness and therefore a boost in sales. Other things, like connecting to the community, are an important part of cannabis marketing, but all of it matters most when it is contributing to the growth […]
Shaping Dispensary Marketing Plans Around the Most Popular Sales Days of the Week
Dispensaries often plan retail events and promotions around national cannabis holidays like 4/20 and ‘Danksgiving’ to boost sales around known periods of high foot traffic and profitability. But how can dispensaries maintain a steady stream of repeat customers during ordinary days of the week? This post takes a closer look at the most popular sales […]
Engage Medical Marijuana Customers With an SMS Marketing Program
Ding. Your phone alerts you to a text message. You see that your pharmacy has sent you a text letting you know that it might be time to refill your prescription. You reply with a YES to refill the prescription. Ding. Your pharmacy lets you know your medicine is ready to be picked up. Simple. […]