Windy City Case Study
Key Result
Windy City app users spent 2.5x more annually than non-app users.
Industry
Cannabis
Market
Illinois
Product
Native App, Automations, Omnichannel Messaging
“Customers who have our app spend more money and visit our stores more often than those who don’t.”
Beck Murphy, Marketing Communications Manager
Overview
As competition in the Illinois cannabis market continued to grow, Windy City focused on strengthening customer loyalty and creating more meaningful customer engagement.
Using Springbig’s loyalty app and customer journey automations, Windy City built a more personalized retail experience centered around retention, repeat visits, and long-term customer value.
Over the last 12 months, customers using the Windy City loyalty app visited stores more frequently, spent more annually, and generated higher average basket sizes compared to non-app users.
Challenge
In a rapidly expanding cannabis market, retaining loyal customers became just as important as acquiring new ones.
Windy City needed a scalable way to:
- Increase repeat visits
- Incentivize app adoption
- Personalize customer engagement
- And reconnect with customers before they lapsed
Solution
Windy City leveraged Springbig’s loyalty app, automation tools, and customer journey messaging to create a more connected and personalized customer experience.
The team implemented:
- app-exclusive deals
- loyalty incentives
- double points campaigns
- giveaways
- and automated customer journey messaging
to reward loyal customers and encourage repeat engagement.
Using Springbig automations, Windy City was able to reach customers at key moments in their journey with personalized incentives designed to drive retention and repeat visits.
Results
Over the last 12 months, customers using the Windy City loyalty app consistently outperformed non-app users across visits, annual spend, and basket size.
13.9 Visits Per Year
from app users vs. 6.0 visits from non-app users
$875 Annual Spend
from app users vs. $350 from non-app users
$63 Average Basket Size
from app users vs. $58 from non-app users
2.5x Higher Annual Spend
from loyalty app users
“We find that offering app-exclusive deals, giveaways, or double points keeps our regular customers coming back and incentivizes new customers to download it and get in on the action!”
Beck Murphy, Marketing Communications Manager
Why Springbig
Windy City values Springbig not only for the platform’s loyalty and automation capabilities, but also for the collaborative support behind the technology.
With responsive customer support, strategic guidance, and hands-on partnership from their account team, Windy City has been able to continuously optimize how they engage and retain customers.