The Happy Camper Case Study
Key Result
$33k in sales revenue generated from 1 month of win back automations (via SMS & Push)
Industry
Cannabis
Market
Colorado
Product
Mobile App, Automations
“Springbig has been a key partner of ours for almost 8 years… our loyalty app and win back texts have been a crucial part of our retention and growth strategy… now we have significant competition, but utilizing Springbig has allowed us to be highly successful in this competitive landscape.”
Colleen Scanlon, Owner/Partner
Overview
The Happy Camper has been a Springbig partner for nearly 8 years, using loyalty, messaging, and mobile tools to drive retention and long-term growth. As competition in their market increased, they leaned into Springbig’s platform to stay connected with customers and maintain a strong competitive edge.
Challenge
While The Happy Camper had strong engagement with their mobile app audience through push notifications, a large portion of their customer base remained SMS-only and under-engaged.
They needed a way to:
- Reconnect with lapsed SMS customers
- Drive repeat visits without adding manual effort
- Encourage deeper engagement, including app adoption
Solution
The Happy Camper launched a 45-day Winback Automation campaign specifically targeting SMS-only customers who had not visited recently.
Using Springbig’s automated messaging tools, they were able to:
- Deliver timely, targeted SMS winback messages
- Re-engage inactive customers at scale
- Create a pathway to drive app downloads and long-term engagement
All while keeping execution simple and fully automated.
Results
In just the first 30 days of the campaign, The Happy Camper saw immediate and measurable impact:
- $33K in revenue generated
- 665 customer visits driven
- 30% conversion rate
- 2,200 messages sent
- ~$200 in messaging credits used
- $50 average spend per re-engaged customer
By leveraging Springbig’s winback automation, The Happy Camper was able to turn inactive SMS customers into high-value returning shoppers, all with minimal lift from their team.
“Our loyalty app and win back texts have been a crucial part of our retention and growth strategy… utilizing Springbig has allowed us to be highly successful in this competitive landscape.”
Colleen Scanlon, Owner/Partner
Why Springbig
From under-engaged SMS customers to $33K in revenue in just the first 30 days, The Happy Camper proves that the right automation strategy turns missed opportunities into measurable growth.