The Dispensary Case Study

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Key Result

$7.5K in revenue generated in just 10 days from referral-driven traffic

Industry

Cannabis

Market

Illinois

Product

Loyalty, Automations, Messaging, Native App, Referral Marketing

“Springbig’s referral program has been a game-changer for our Dispensaries. We’ve been able to reduce our marketing spend while achieving better results by rewarding our loyalty members whenever someone signs up using their referral code.”

Jeff Soenksen, Principal Officer

Overview

The Dispensary leveraged Springbig’s Referral Marketing Program to transform customer acquisition into a scalable, cost-efficient growth channel. By incentivizing customers, they created a system that drives new enrollments, increases engagement, and reduces reliance on traditional marketing spend.

Challenge

Operating in a highly regulated and competitive market, The Dispensary needed a way to:

  • Acquire new customers without increasing marketing spend
  • Motivate in-store teams to actively drive loyalty enrollments
  • Create a repeatable, trackable system for customer referrals
  • Navigate the limitations of traditional digital marketing channels

Solution

The Dispensary implemented Springbig’s Referral Marketing Program, designed to:

  • Reward customers for referring friends through personalized referral codes
  • Incentivize staff to promote loyalty enrollment at the point of sale
  • Automate referral tracking, attribution, and reward distribution
  • Integrate seamlessly with existing loyalty and messaging strategies

 

This created a self-sustaining acquisition engine, powered by their most loyal customers.

Results (First 10 Days Post-Launch)

  • 75 new customers joined via referral
  • 67 customers converted and made a visit
  • 81 total referral-driven visits
  • $7,585 in revenue generated
  • $101 average spend per acquired customer

These results demonstrate how quickly referral marketing can drive high-intent traffic and measurable revenue, without increasing traditional ad spend.

“Springbig’s referral program is an absolute must-have in the rapidly evolving retail cannabis ecosystem.”

Jeff Soenksen, Principal Officer

Why Springbig

Springbig gives retailers the tools to grow smarter in regulated markets:

  • Built-in referral marketing that drives real acquisition
  • Direct-to-consumer communication through SMS and loyalty
  • Seamless automation across campaigns and rewards
  • Dedicated support and strategic guidance