How cannabis dispensary loyalty programs do more than increase retention rates
Here at springbig, we love talking about dispensary loyalty program best practices and how they can help you greatly improve your customer retention rates and sales. But apart from increasing retention, your cannabis loyalty program can do much more for you such as generate leads, provide leverage against the competition, and provide valuable customer data. […]
springbig becomes HIPAA certified.
BOCA RATON, Fla., Nov. 10, 2020 /PRNewswire/ — springbig, a leading provider in cannabis CRM and loyalty marketing technology, today announced it has become the first and only marketing platform in the industry to become HIPAA-certified. The company completed its Type 1 Health Information Portability and Accountability Act (HIPAA) Attestation under the AT-C 105 & 205 […]
The Benefits of Personalized Marketing and Automation in the Cannabis Industry
In a competitive industry like the Cannabis industry, everybody is looking for any and all ways to stay ahead of the competition. In the digital age, doing this comes down to a lot more than simply providing better service than your competitors or providing better products, it’s going to come down to how you market […]
How COVID-19 Changed Cannabis Consumer Behavior
As we are all aware, things have changed drastically over the last few months due to COVID-19. Even the simplest things such as eating inside a restaurant either aren’t possible anymore or are much harder to do. As people have changed how they live their lives, their cannabis preferences have changed. This holds true as […]
Massachusetts Dispensary Sales Surge
This year has forced retailers spanning every industry to reevaluate their existing sales strategies. For cannabis dispensaries in Massachusetts, this was especially pertinent given the state’s stringent COVID retail regulations in the first half of the year. Although most states around the country classified all forms of legal cannabis as essential businesses that could stay […]
PAX Doubles Sales at Leading Dispensary Through Brands by springbig Campaign
As the cannabis market becomes more diversified and competitive, many established brands are seeking out more effective ways to engage new and returning customers in this new retail landscape. Although consumers have come to embrace recent innovations within the cannabis industry, federal laws and advertising regulations have yet to catch up, meaning that cannabis advertising […]
Washington Retailers Drive Sales and Loyalty Redemptions
Retailers across all industries have been forced to adapt to the ever evolving consumer landscape in the wake of COVID-19, but many cannabis retailers have embraced tech-driven solutions in this time of uncertainty. This is especially the case for retailers in Washington that have leveraged inventive ways to increase dispensary brand loyalty and make the […]
Oregon Cannabis Retailers Maintain Loyalty Momentum During Pandemic
Retail businesses have taken a substantial hit during COVID-19 shutdowns, but cannabis retailers in several states have mostly bucked this national trend. This is especially the case in Oregon, where springbig found that dispensary partners have experienced a 40% increase in both total spend and visits and a staggering 86% increase in loyalty reward redemptions […]
How Cannabis Retailers Can Overcome the Most Pressing Industry Pain Points
Every industry comes with its unique challenges, but there are few modern industries that experience as many operational and regulatory obstacles as cannabis retail. In the process of finding new and compliant ways to attract and retain customers, legal retailers often end up clashing with numerous pain points that hinder their organic growth. In this […]
Perfect Timing: When Should You Send Your Dispensary Text Message Campaigns?
Text message marketing has become a staple of many dispensaries’ marketing strategies. With its 98% open rate and with 90% of messages being opened within the first 3 minutes of them being sent, if you aren’t utilizing text message marketing in your cannabis marketing strategy then you’re missing out. If you are a part of […]
