How Local Influencer Marketing Can Take Dispensary Loyalty to the Next Level
Unlike mainstream consumer industries, cannabis retailers must navigate a myriad of constantly evolving marketing regulations in order to engage with customers. These unique restrictions often bar companies from directly interacting with potential customers and make effective marketing strategies off-limits to most businesses. While mainstream retailers have fully embraced influencer marketing to sell everything from rugs […]
Perfect Timing: When Should You Send Your Dispensary Text Message Campaigns?
Text message marketing has become a staple of many dispensaries’ marketing strategies. With its 98% open rate and with 90% of messages being opened within the first 3 minutes of them being sent, if you aren’t utilizing text message marketing in your cannabis marketing strategy then you’re missing out. If you are a part of […]
How One California Cannabis Brand Was Able to Generate 1,713% ROI Using springbig Brands
Existing state and federal regulations have made cannabis advertising and marketing unnecessarily cumbersome for consumer-facing cannabis companies. While mainstream brands are free to directly market their products to potential customers, cannabis companies are still barred from utilizing this essential line of communication to find new growth opportunities. springbig Brands aims to solve this critical pain […]
How Cannabis Retailers Have Successfully Adapted to the COVID-19 Landscape
As the pandemic continues to challenge established retail practices and consumer behaviors across the country, dispensaries have adapted exceptionally well to this new normal by strategically leveraging dispensary technology. While several mainstream industries are struggling to find safe ways to reopen and engage with their customers, cannabis retailers have found clever solutions to keep their […]
3 Ways springbig’s Partnership With Onfleet Will Boost Dispensary Brand Loyalty
Earlier this week, springbig announced its partnership with Onfleet, one of the leading providers of last-mile delivery software and services. Onfleet powers almost a million deliveries per second nationwide and is a trusted partner among a diverse range of industries, including grocery, retail, alcohol, pharmacy, and of course, cannabis. Utilizing a reliable delivery platform is […]
Tips For Increasing Customer Engagement During COVID-19
As consumers across the country continue to shelter in place and stock up on their favorite cannabis products to get them through quarantine, several regional retailers have experienced noticeable upticks in customer engagement and retention in recent months. While this can be an unpredictable period for dispensaries, it is arguably more important than ever to […]
2020: The Year of Cannabis eCommerce
COVID-19 Made Dispensary eCommerce Essential to Business When it comes to consumer habits, nothing is more prevalent or lucrative than online shopping. Mainstream marketing studies have shown that 2019 U.S. online retail sales reached approximately $365.2 billion and are projected to explode to nearly $600 billion by 2024. Customers are drawn to the convenience, personalization, […]
