How 4/20 Became The Cannabis Industry’s Biggest Day
Many retail dispensaries lean on loyalty programs to get customers coming back after the banner day. By Andrew Adam Newman Source: Retail Brew April 19, 2024 Like other proprietors, cannabis retailers promote sales around holidays like Labor Day and Halloween, but its biggest holidays are all its own. Green Wednesday, which falls on the day […]
Tools to Run an Effective Social Media Marketing Campaign
In an era where social media posts are a powerhouse for brand visibility and consumer engagement, the cannabis industry stands at a unique crossroads. The immense potential for connection and outreach through platforms like Instagram, Twitter, and Facebook is undeniable, but so are the stringent regulations governing cannabis marketing. Let’s delve into the art of […]
Best Tips and Tricks to timing your SMS Campaigns
Elevate your dispensary’s SMS marketing with strategic timing tips from Springbig. Enhance engagement, compliance, and revenue through our proven, targeted messaging strategies tailored for the cannabis industry.
How to Increase Sales at Your Dispensary
Explore pivotal strategies to elevate your cannabis dispensary: innovative marketing, customer experience enhancement, compliance, and loyalty programs, designed to navigate challenges and boost revenue in a competitive industry. Your guide to thriving in cannabis retail.
The Dos and Don’ts of Cannabis Marketing
The cannabis industry and cannabis culture have been growing non-stop since it began legally in 2012. In 2020, the industry reached new heights, with sales topping out at almost $21.3 billion. That 48% increase in sales from 2019 is impressive, especially considering the restraints imposed by the pandemic. If you’re a cannabis business wanting to […]
Common eCommerce Mistakes That are Holding Back Dispensary Loyalty and Sales
Having a streamlined and user-friendly e-commerce platform is more important than ever this year. Ordering online for pickup or delivery is widely available and even encouraged in every state where cannabis products are legal, and retailers across the country have rapidly pivoted to this new reality. While many dispensaries are solely focused on getting their […]
How Cannabis Retailers Have Successfully Adapted to the COVID-19 Landscape
As the pandemic continues to challenge established retail practices and consumer behaviors across the country, dispensaries have adapted exceptionally well to this new normal by strategically leveraging dispensary technology. While several mainstream industries are struggling to find safe ways to reopen and engage with their customers, cannabis retailers have found clever solutions to keep their […]
2020: The Year of Cannabis eCommerce
COVID-19 Made Dispensary eCommerce Essential to Business When it comes to consumer habits, nothing is more prevalent or lucrative than online shopping. Mainstream marketing studies have shown that 2019 U.S. online retail sales reached approximately $365.2 billion and are projected to explode to nearly $600 billion by 2024. Customers are drawn to the convenience, personalization, […]
