January 10, 2018 (Boca Raton, FL) – springbig, an innovator in loyalty marketing technology for the cannabis industry, announced today a new partnership with MJ Freeway an industry-leading software, consulting, and data solution for cannabis businesses that has tracked more than 30 billion dollars in sales transactions globally.
springbig, which uses SMS, loyalty marketing, and other tools to encourage repeat business for cannabis retailers, will integrate its technology with MJ Freeway’s point-of-sale (POS) and compliance platform to allow retailers that use MJ Freeway to easily implement customer loyalty and retention programs.
With this integration, springbig’s incentive tools will be immediately available to thousands of MJ Freeway retail locations worldwide. Those retailers can now market to customers with the most effective, precise, and efficient loyalty technology available in the cannabis sector.
Even more significant, this integration means retailers will no longer need a second device on their counters, such as a tablet, to manually collect customer information. Now, loyalty program information will be collected automatically with customer consent through the information captured by the MJ Freeway POS system. Eliminating dual devices and dual entry improves the customer experience and increases the loyalty program customer op-in rate and retailer return on investment. The first of its kind in cannabis; No other loyalty program in the cannabis industry offers this type of seamless integration. Additionally, springbig’s platform will allow these retailers to communicate with their customer base in real-time with springbig’s proprietary and simple self-serve marketing communication tools.
“We are delighted to provide a first-to-market technology solution for our retail partners with this partnership with springbig,” says Ike Hull, Director of Technical Operations for MJ Freeway. “With this integration we will provide a turnkey solution for implementing marketing and loyalty programs which we know will increase ROI for our thousands of partners worldwide.”
“We know retailers that implement customer loyalty programs are able to see an immediate lift in customer traffic, repeat visits and sales. Additionally, our best-in-class digital communications platform will enable retailers to drive traffic into their stores within hours of launching their targeted SMS campaigns through our easy-to-use portal,” says Jeffrey Harris, founder, and CEO of springbig. “We are delighted to be partnering with MJ Freeway to seamlessly bring our platform to their extensive customer base and help these retailers increase customer retention and ROI.”