Cannabis loyalty technology company springbig, this week announced a new partnership with Green Bits, the industry-leading retail and automated compliance management platform for legal cannabis.
According to a press release, springbig, which uses SMS, loyalty marketing, and other tools to encourage repeat business for cannabis retailers, will integrate its technology with Green Bits’ point-of-sale (POS) and compliance platform to allow retailers that use GreenBits to easily implement customer loyalty and retention programs.
With this integration, springbig’s incentive tools will be immediately available to more than 750 Green Bits retail locations. Those retailers can now market to customers.
Even more significantly, this integration means retailers will no longer need a second device on their counters, such as a tablet that manually collects customer information to include them in a loyalty program. Now, this information will be collected with customer consent automatically – and only once — for retail loyalty programs through the information taken in by the Green Bits POS system. Additionally, springbig’s platform will allow these retailers to communicate with their customer base in real-time with springbig’s proprietary and simple self-serve marketing communication tools.
“Our mission as a company is to help cannabis retailers boost efficiency, profits and compliance, while creating closer relationships with their customers,” Green Bits Founder and CEO Ben Curren said. “Integrating Green Bits’ real-time inventory management software with springbig’s real-time incentive and rewards programs will allow our retailers to increase sales even more and help move inventory at even greater volumes, in addition to increasing repeat customer visits.”
“We are delighted to be partnering with Green Bits to seamlessly bring our platform to their extensive customer base and help these retailers increase customer retention and ROI.” says Jeffrey Harris, founder and CEO of springbig.