The company’s narrower focus reaps rewards

Natalie “Nat” Shaul graduated from Stony Brook University in 2014 and began working in finance in Manhattan. Soon after, she realized finance wasn’t her passion so she decided to follow her heart and studied digital marketing at the University of Pennsylvania.

Afterward, she began working at a marketing and advertising company creating digital advertisements for the auto industry. From there, Nat moved to South Florida and started with springbig. At the time, springbig was offering loyalty and text message marketing to small businesses. In the fall of 2016, Nat made the push for springbig to pivot to cannabis.

Since then, Nat has been the co-founder/head of marketing for springbig. Nat is also passionate about giving back to her community by running toy and canned food drives every holiday season.

We spoke with Nat for our Higher Calling series, where we chat with leaders in the cannabis space. Click here to read the full Interview.

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