This article was originally published in Cannabis & Tech Today featuring springbig
Text Blasting and Springbig Integration
Text blasts are one of the most direct ways that you can update your customers about what’s happening at your dispensary daily.
In a small town, text blasts can be an extremely powerful way to connect with your local clientele. Before even sending your first text blast, you need to ask yourself a few questions.
Who are your most consistent customers? Who are your biggest spenders? What do they buy? What are the top-selling brands and products that make up the majority of your sales?
Once you know the answer to all of these questions, you’re ready to start sending text blasts.
Springbig allows you to fully integrate your Point of Sale system and easily create a loyalty rewards program.
Study your sales data, look at your customers spending habits on a daily, weekly, and monthly basis. Create segmented lists to cater to specific customer groups to whom you want to send promotions.
Use the segmenting options that Springbig offers to hone in on specific groups.
Visit recency, visiting totals, spending totals, brands, and product categories are all segments you can tap into. If you’re in a smaller town, it’s a good idea to start with around 2-3 text blasts a week to not oversaturate.