Cannabis businesses saw record sales this past ‘Green Wednesday’ and ‘Black Friday’. But now that those days have passed dispensary owners should be asking themselves how they are going to turn those holiday shoppers into repeat customers. We’ll provide 3 proven methods of boosting customer retention to get those holiday shoppers coming back for more through Christmas and beyond.
In general, loyalty programs are structured in one of two ways; spend-based and visits-based loyalty. The former rewards customers for making a purchase, and depending on what dollar threshold they cross, they get a certain amount of points they can use toward rewards (penny pre-rolls, coupons, etc.).
We recommend a spend-based, points-per-dollar system where your customers earn one point for every dollar spent in your dispensary, which can be redeemed for rewards later. Using this structure makes tracking the cost and ROI of your program simple, and proportionately rewards your highest spenders. The Visits based system is reminicent of outdated punch-card style loyalty programs that are compatible with coffee shops where most items are the same price but not at a cannabis dispensary.
Unlike other dispensary marketing technology, spring’s dispensary texting software allows marketers to track the performance of each text message marketing campaign. Click rates, redemptions, and most importantly, resulting store visits are all vital data points that cannabis companies can’t get anywhere else.
3) Fine-Tune your Customer Relations Management Strategy
Another harsh reality we face in the cannabis industry is that providing your customer base with an amazing product is no longer all that’s needed to keep your customers coming back for more. They have so many other places to choose from, and every reason to go dispensary-hopping to test the market.
Springbig’s CRM software is proud to announce a new integration with TryBudtender’s dispensary survey software. TryBudtender provides dispensaries with all the tools they need to gauge customer satisfaction and get the full picture of exactly what their customers need. By integrating into springbig dispensaries will now be able to text customers surveys and incentivize the completion of the survey with dispensary rewards offered through springbig’s loyalty rewards platform and of course those points can be redeemed back to your dispensary.