Native Roots Case Study
Key Result
650,000+ loyalty members successfully migrated with zero disruption
Industry
Cannabis
Market
Colorado
Product
Loyalty, Automations, Messaging
“The first steps of migrating our entire loyalty base of over 650k members and all their info sounded like a huge undertaking, however it was honestly a breeze. Everything important about those customers merged smoothly and we were able to maintain business as usual.”
Sam Shell, Marketing Director
Overview
Native Roots, a multi-location cannabis retailer with over 20 stores, transitioned to Springbig to improve visibility, streamline operations, and modernize their loyalty and messaging programs. With more than 650,000 loyalty members to migrate, the transition required a solution that could scale seamlessly without disrupting the customer experience.
Challenge
Migrating a large customer base while maintaining business continuity can be a complex and risky process. Native Roots needed to ensure that all customer data, loyalty history, and engagement programs transferred smoothly, without negatively impacting operations or the customer experience.
They also needed:
- Clear visibility into loyalty, SMS, and email performance
- A more flexible and scalable loyalty program
- The ability to segment audiences and deliver more relevant messaging
- A partner that could support a complex transition
Solution
Springbig worked closely with the Native Roots team to execute a seamless migration of their entire loyalty base. The transition was completed after business hours, allowing the team to maintain uninterrupted operations.
Following the migration, Native Roots leveraged Springbig to completely revamp their loyalty program, introducing new reward structures, personalized incentives, and improved customer engagement strategies. With enhanced segmentation, automation, and campaign tools, their team was able to create more targeted and effective marketing initiatives.
Results
- 650,000+ customers migrated successfully
- Zero disruption to day-to-day operations
- Improved visibility across loyalty, SMS, and email performance
- Enhanced segmentation and personalized messaging capabilities
With Springbig in place, Native Roots was able to shift focus from managing the transition to building more advanced marketing strategies, driving engagement, and improving overall program performance.
“Springbig has been an amazing partner, always willing to go the extra mile to try and bring our ideas to life, and everyone from our exec team to our budtenders has seen how much easier this made our digital flow of business.”
Sam Shell, Marketing Director
Why Springbig
Springbig provides the infrastructure, scalability, and support needed to execute complex transitions and power ongoing growth. For Native Roots, this meant a seamless migration, improved visibility into performance, and the ability to build more advanced, data-driven marketing strategies.
With a platform designed to scale and a team committed to partnership, Springbig enabled Native Roots to modernize their approach to customer engagement while maintaining a consistent and reliable customer experience.