For good and valuable consideration of the mutual covenants herein, the undersigned parties agree as follows:
For the purpose of exploring business opportunities of mutual interest (the “Purpose”), the Parties have determined that it is necessary and useful for the Parties to exchange Confidential Information belonging to each of them or their respective Affiliates. SpringBig, Inc. (“Springbig”) and the entity that agrees to be bound by this Agreement online (“Company”) may be referred to individually herein as a “Party” and collectively as the “Parties. The “Effective Date” of this Agreement is the date on which Company indicates its assent to this Agreement online. Each Party agrees to be bound by the terms of this Agreement on the Effective Date.
20. The Effective Date of this Agreement is . The term of this Agreement is three (3) years following the Effective Date (the “Term”). The confidentiality obligation will continue in effect for a period of five (5) years following the termination or expiration of this Agreement, except that the confidentiality obligations with respect to any Confidential Information that constitutes a trade secret shall continue in effect for so long as the information remains a trade secret.