Matawana Case Study

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Key Result

Over 1,000 customer visits recaptured through automated messaging

Industry

Cannabis

Market

New York

Product

Mobile App, Automations, Messaging

“Springbig has become an essential part of our ecosystem, helping us market smarter, communicate better, and build long-term customer loyalty.”

Sir Shak, Store/Marketing/Delivery Manager

Overview

Matawana Dispensary, a single-location retailer in Brooklyn, uses Springbig to drive repeat visits, personalize customer engagement, and optimize campaign performance. By leveraging automation, segmentation, and real-time analytics, their team has built a more efficient and effective approach to retention.

Challenge

Matawana needed a better way to stay consistently connected with customers without overloading their team. They wanted to reconnect with lapsed shoppers, personalize messaging based on customer behavior, and gain clearer visibility into how campaigns were performing, all while operating within New York’s regulatory framework.

They needed a way to:

  • Re-engage customers who had not visited in a while
  • Personalize messaging based on behavior and purchase activity
  • Maintain consistent communication without adding manual work
  • Track performance and adjust strategy in real time
  • Stay compliant within New York’s regulatory framework

Solution

Matawana leaned into Springbig’s SMS marketing and automation platform to create a more intentional and effective retention strategy. Using winback campaigns, loyalty reminders, targeted promotions, and customer segmentation tools, their team was able to automate outreach and deliver more relevant messaging at scale. Springbig also supported Matawana with enhanced analytics and a branded app experience, giving them additional compliant ways to connect with customers.

Using Springbig, they were able to:

  • Automatically reconnect with lapsed customers through winback campaigns
  • Segment audiences by groups, zones, and purchase behavior
  • Add personal touches with birthday offers and targeted promotions
  • Use analytics to monitor spending and campaign performance
  • Expand engagement through a branded mobile app experience

Results

  • 1,086 customers re-engaged
  • $92,017 in revenue generated in just 2 weeks
  • 2000%+ ROI on automated messaging campaigns

With automated messaging in place, Matawana was able to consistently reconnect with customers, drive repeat visits, and increase revenue—without adding additional strain to their team.

“The improved layout, cleaner design, and enhanced analytics give us a clear view of how our customers are spending and how our campaigns are performing, allowing us to adjust our strategy in real time.”

Sir Shak, Store/Marketing/Delivery Manager

Why Springbig

For Matawana, Springbig delivers more than messaging. It brings together automation, personalization, analytics, app engagement, and compliance support in one platform. That combination has helped their team market smarter, communicate better, and build stronger long-term customer loyalty in a highly regulated industry.